What does your Wedding Business Website Need

written by


As we are fast approaching the end of the year we now only have one #WedBizHour Twitter chat left to go and last night we decided to chat about things you need to consider when building a website for your wedding business. The new year is often the time people think about re-branding or launching a new business so these tips taken from last night’s chat should prove useful. As usual to read the full Transcript you can download it from our site:

  1. Your URL is important so give some thought to the domain name you use and make sure it is available across your chosen social media channels.
  2. You need a road map for your website. This is helpful not only for user experience but also from an SEO point of view. Google considers the content & structure of a site when it ranks for search.
  3. Keep text to a minimum. Nobody wants to read reams of text they want to skim it instead. Bullet points are your friend here because you can make your point easily and it will stand out to your customer.
  4. Testimonials are your friend. Given the fact that we work in the service industry your potential clients want to know about the service you give so keep your testimonials relevant and up to date.
  5. Get an email address to go with your domain name. Using a Gmail address doesn’t cut it and it looks very unprofessional.
  6. Don’t try and be clever with your page names. Keep them simple and obvious so people know what they are.
  7. Have a powerful call-to-action. Think about what you want people to do whilst being on your site and make sure you get them to do it by giving them a helping hand. Tell them what to do next.
  8. If you use social media make sure the widgets are easy to find and very visible on your site. Integrating social media on your website is powerful for SEO and it will help drive traffic.
  9. Make sure your site is responsive. Smartphones & tablet account for a lot of web traffic so make sure your site is mobile friendly.
  10. Make it easy for people to contact you. How many times have you visited a website only to be really frustrated because you can’t find a phone number or email address? It makes people suspicious and more often then not they loose interest and leave.

#WedBizHour is open to everyone and happens every Tuesday evening from 8-9pm GMT. Our last chat of the year is December 15 and we return again on January 5.


Our Friends

Aisle Planner Logo
Give the gift of choice
Shop Bride and Bridesmaid Robes at Kennedy Blue!
Thoughtful Gift Baskets from Baskits

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.