The Wedding Business Magazine – August 2019

written by

Jac

The Wedding Business Magazine August 2019 issue is now out and with a brand new look. This issue is all about diversifying revenue streams and looking at other ways to earn income from what you do as a Wedding CEO.

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It’s been a massive three months for us here at Wedding Academy HQ as we’ve just had a complete rebrand with a new look, new name and new website. After 12 years as the Academy of Wedding and Event Planning we’ve rebranded to The Wedding Academy.
We’ve reduced the amount of courses we offer from seven to just one very focused and targeted course to help newbies launch a wedding business. We’ve gone from 6 regional websites down to one global site.
After this long in business this isn’t something you do lightly, but in order to have longevity in business you have to be prepared to continually reinvent yourself and move with the times.
I’ve often used Madonna as an example. Her career has spanned four decades, which is no mean feat in the pop industry, and the reason behind her success is her understanding of the fact that nobody in business can stand still or rest on their laurels.
Being at the top of your game like Madonna was in the 80s is incredibly hard to maintain. It’s easier to get to the top than it is to stay there.

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For us, things have changed in our industry as well. It’s been interesting to see the amount of people entering the educational sphere. Everyone is suddenly selling an online course and is an expert at what they do.
This has been a challenge for us. Like Madonna we’ve been top of our game for a long time. However, we love an opportunity to improve on what we do. So for us it was a natural time to evaluate what we offer and see how we could differentiate ourselves from the myriad of new training options in the wedding industry.
I think you’ll agree when you look at our new website that we’ve managed to achieve that. We’ve found our ‘blue ocean’ once again and are happily swimming in it on our own.
We’ve disrupted the wedding status quo and quite happily done the opposite of what our competitors are doing by saying, ‘we don’t sell wedding courses we launch successful wedding businesses’.
Stepping into the shoes of your ideal client and really analysing what they want from you is a very powerful thing to do. People don’t care about what you do they care about how what you do will benefit them. It’s never about you it’s always about them.
Enjoy this latest issue and I hope you love the new look and feel of the magazine as much as we do.

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Our wonderful team of columnists are back including:

We also have some fantastic feature articles for you from:

And of course our amazing Styled Shoot team who provided the gorgeous images featured throughout the magazine:
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.