How do you make Money as a Wedding Planner

written by

Jac

How do you make money as wedding planner? In my last post we talked about what a Wedding Planner does (if you didn’t read this then click here). But how do you make money from running a wedding planning business?
It’s no secret that the thing stopping most people becoming a wedding planner is fear of failure and not being able to make a living out of it.
So many people are missing out on having their dream career because they don’t have access to the industry secrets to turn their business into a 6-figure wedding business.
Well, today I’m here to help because we do have access, and the best bit, I’m going to share some of those secrets with you today.
Below are 20 easy-to-apply ideas to get wedding clients. These are the strategies that have worked for the students on our Wedding Business Launchpad Course helping them to get clients easily and quit their day job to work on weddings full time.
Are you ready to learn how to make money as a wedding planner?

20 Top Marketing Tricks for Wedding Planners that actually work

  1. Use your business Facebook page to show your blog posts, photos of your work, event planning tips & wedding ideas.
  2. Post your work to Instagram and let people see what you do on a daily basis. Give them a glimpse of who is behind the brand.
  3. Offer a referral gift, an incentive for people who recommend you to their friends. A gesture to encourage them always works.
  4. Consider advertising on a Wedding Blog. Many brides spend hours on blogs so make sure they see your logo when they browse.
  5. Write a blog series showcasing your best weddings – show how creative you are and why they should hire or work with you.
  6. Encourage your clients to share your work on Facebook and tag you in. This will showcase you & your work to all their friends.
  7. Try for a feature on a wedding blog or in a wedding magazine. Remember to follow submission guidelines though.
  8. Create a wedding blogging network and guest blog on each other’s sites to help with exposure.
  9. Do something thoughtful & send a small gift to past clients or drop them an email on their birthday to remind them who you are.
  10. Network with other wedding pros. The best referrals are often from those you already work with in the industry.
  11. Use social media to engage with your target audience – create a competition that involves them tagging you.
  12. Select an industry award that you want to enter in. This is always marketable and bloggable even if you don’t win.
  13. Try working with venues and getting on their preferred supplier list.
  14. Write profiles on other wedding vendors on your blog and tag them in it on social media – they might return the favour.
  15. Offer incentives like a 10% discount for booking within a certain time period, such as 7 days from when they enquired.
  16. Write an E Book for free download on your site to grow your database and show off your expertise.
  17. Keep your email signature current with any special offers you are running or discounts available & link back to your site.
  18. Host a competition where couples can submit applications to win a free planning package & collaborate with other vendors.
  19. Do a styled shoot. It’s such a great way to show off your style and gives you great ways to get featured on blogs & magazines.
  20. Update your testimonials so they are current & show off your latest work. Nothing worse than using weddings from 2 years ago.

I hope that’s got you thinking because there is so much more I can share with you to help you launch your wedding planning dream and to make sure it’s a success.
At the Wedding Academy we don’t sell you a course we help you to launch a successful wedding business.
How to Become a Wedding Planner
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.