Wedding Planning Marketing: 3 Things to Know 

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Did you know that approximately 2 million weddings are organized in the US every year, and every one in three couples hires a wedding planner for their big day? The wedding industry is massive, and so it’s your job to make your wedding planning company stand out in the competitive market. Here are three things that you should know to create the perfect wedding planning company’s advertising strategy: 

  1. Who Is Your Target Audience? 

Before you create your wedding planning marketing strategy, take a few steps back to re-evaluate or determine ‘Whom are you advertising to.” For example, do you want to work with budget-conscious clients, or want to plan destination or high-profile weddings? Once you know this, tailor your advertising strategy according to the needs of your consumers.  

  1. Is Your Website User-Friendly? 

In the world of digitalization, websites are the hub of all things business. It is your wedding planning company’s website where the first impression is made, where you build a good client relationship, and where your business is earned. Here are some statistics by SWEOR to help you understand the value of an intuitive website: 

  • 8 out of 10 users stop engaging on the website if the content doesn’t display well on their device. 
  • 38% of people will stop scrolling if the website has an unattractive layout. 
  • 75% of people will judge your wedding planning company based on your website. 
  1. How Influential Is Your Social Media Presence? 

Even though social media doesn’t have as much drive as organic search, establishing a strong social media presence is one of the most critical components of brand building. According to social media giants, over 40 million people use Pinterest to plan their weddings. This makes it vital for you to up your social media game: 

  • Follow trends and hashtags 
  • Interact with your followers 
  • Offer incentives to your clients 
  • Build a community  

Start Marketing Your Wedding Planning Company Today! 

Wedding planning marketing is all about boosting your visibility on digital platforms. The easiest way to do this is by staying consistent, engaging, and posting high-quality content and images. 

Want to take your wedding planning company to the next level? Register yourself in our wedding styling course right away! 


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.