About The wedding academy

Established as the Australian Academy of Wedding & Event Planning in 2004

Born out of a desire to provide the industry with a formal education program that would give students the chance to develop their skills via experiential learning, Founder Kylie Carlson launched AAWEP in 2004 in Melbourne , Australia. 

Prior to launching AAWEP, Kylie contributed to the Wedding Planning & Event Planning curriculum at TAFE, which is a nationally recognised continued education body in Australia.

Planning or designing a wedding is very different from launching and running a business and takes two different sets of skills, both equally as important as the other.

For many people the planning and designing comes quite naturally and it is the business side of things that leaves them a little hazy. 

This is where The Wedding Academy excels. All course materials combine the knowledge and real-to-life training required to be a successful planner or designer with the fundamentals and basics of running a successful business.

The Course Curriculum has been developed over several years with the help of many industry experts. Each year the courses are upgraded to reflect new trends and ideas, as well as to update content that might be out of date. This is so important in an industry which is forever changing and bringing in new concepts.

The Wedding Academy was purchased by new owner Jac Bowie in late 2022 and she now runs the business from her home in Sunshine Coast, Australia.

The Wedding Academy now attracts students from all over the world – with our biggest markets being Europe, United Kingdom, United States, Canada, South Africa, Australia, India,  United Arab Emirates and Asia.

Meet Our Ceo

Jac Bowie

With a 15-year events career producing everything from book tours to burlesque shows, Jac Bowie is no stranger to managing demanding schedules, creative problem-solving on the spot, and curating once-in-a-lifetime experiences with meticulous attention-to-detail. 

Her event portfolio includes work for iconic clients like Cirque Du Soleil, Sydney Gay & Lesbian Mardi Gras, and the Museum of Contemporary Art in Sydney, Pacha Moscow, Wintergarten Berlin and even the (actual!) Wolf of Wall Street, Jordan Belfort —but she eventually found her true home in the world of weddings, where she could apply her impressive organisational skills and sharp stylist’s eye in a more intimate way.

As a seasoned event producer with over 500+ events under her belt, experience leading an array of wedding businesses, and passion for coaching others, Jac is pouring the breadth of it all into Wedding Academy as its new CEO. 

From founding Business in Heels and growing it to 54 franchises around the world and Darling Don’t Panic to a team of 18 planners across Australia to more than a decade of coaching business owners and sitting on the advisory board for wedtech company Thymebase, Jac’s mission is to support each of the driven wedding planners in the Academy community.



Regional Mentors

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Zoe McKeown

Europe & United Kingdom

Kristin Sullivan

USA, Canada & Caribbean

Chelsea Evans

Africa & Middle East

Sasha Eburne

Rest of the World

Head Office

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Greg Becker

Miami, USA

Martha Tobyn
Head of Styling

London, United Kingdom

Jayne Cash
Jayne Cash
Content Creator

Sydney, Australia

Mariana Gonzalez
PA to Jac Bowie

Sydney, Australia

The Advisory Board

We’ve collaborated with the top industry thought leaders from around the world for the Wedding Academy Advisory Board. Members provide guidance for our students, contribute to the course material and are instrumental in giving our students a practical look at the industry by providing a variety of work experience opportunities. They also give input into our International Wedding Trend Report and take part in our virtual summits.

Please note: Bios & links currently being updated.

David Tutera

Chanda Daniels

Emily Sullivan

Beth Bernstein

Gretchen Culver 

Michelle Loretta

Jon’ll Boyd

Terrica Skaggs

Ceci Johnson

Bruce Russell

Michelle Kelly

Kathy Apostolidis

Zainab Alsalih

Jane Riddell

Cathrin D’Entremont

Harmony Walton

Chloe Atlan

Suzannah Dale

Holly Poulter

Christina Farrow

Jessie Westwood

Michelle Anderson

Kate Cullen

Aleisha Macormack

Brittny Drye

Louise Beukes

Marley Majcher

Sarah Al-Mughamis

Nikki Rutherford

Grab the freebie!

2023 Wedding Trend Report

Enjoy our International Wedding Trend Report, written by the industry for the industry. Get the latest trends globally from experts around the world.