Advanced Certificate in Wedding Planning, Styling & Business
Combining our three most popular Certificate Courses, Wedding Planning, Wedding Styling and Business & Marketing, to give you one comprehensive course
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Your Blueprint to Becoming a Wedding Planner
Get our comprehensive step-by-step blueprint for launching a
successful career or business in the wedding industry that gives you an international
certification at the end of it.
It’s the complete package.
Everything you need to start your journey as a Wedding Planner
Are you ready to start living each day with that feeling of using your full potential?
Loving your job and waking up each day with a spring in your step feeling excited and motivated is about confidence.
Have you ever thought, “I wonder if I have enough knowledge, self-confidence and experience to do this?”
Confidence comes from having the right knowledge and experience comes when you have the confidence to put yourself out there.
It’s time to discover your unexplored potential
At the Wedding Academy we’ve seen women with so much ‘unexplored potential’ within them and no self-belief at the start of their careers go on to become super successful and confident wedding planners and stylists.
Which is why we’d love you to join us on the Advanced Certificate in Wedding Planning, Styling & Business.
You want results and we want to make sure you do it the right way first time around avoiding costly mistakes
Become a Certified Wedding Planner & Stylist (CWPS)
Achieve your dream of becoming a wedding planner and a business owner with one step-by-step course including our three core Certificate Courses in Wedding Planning, Wedding Styling and Wedding Business & Marketing.
This course combines ALL the modules and lessons from our three core certificate courses. It’s our most comprehensive course and effectively gives you three courses for the price of two.
Our Advanced Certificate course will show you how to build a profitable wedding planning & styling business that attracts dozens of clients and make a living doing what you love
If you’re looking to start a new career or build a business, this course is the ultimate step-by-step blueprint to do it in record time.
Choose this course if you’d like to:
- Plan & style the perfect wedding and make their special day one to remember (and make a tidy profit doing it!)
- Grow in little to no time by attracting dozens of excited and ready-to-pay clients with proven marketing & business techniques
- Gain a recognised Certification and prove that you're a professional in a career you love!
- Connect with other wedding professionals worldwide
- Have the support of a local Mentor when you need it
Includes...
Inside your course:
- Engaging Audio and Video Content that makes learning wedding planning a simple and exciting process
- A 'Done-For-You' Business Launch Blueprint that takes the guesswork out of starting your entrepreneurial journey
- Templates, Checklists, & Cheat Sheets to ensure you start making a profit and growing your business as soon as possible
- Private Community Full of Like Minded Wedding Lovers sharing their invaluable tips, experiences, and knowledge
- An Internationally Recognised Certification to present to clients and bolster your perceived expertise (this makes landing clients far easier!)
- Worksheets, Course Notes, & Transcripts to make studying and implementing your new skills a breeze
- Live Tutorials From our Expert Wedding Mentors Every Week (helping you to continue learning more, improving your skills, and growing your business!)
- Lifetime Access to All Content allowing you to work at your own chosen speed and retouch on prior content whenever needed
Course Contents:
Certificate in Wedding Planning
- Introducing the Wedding Industry
- Think Like a Planner
- Creating a Concept
- Developing a Theme
- The Psychology of a Bride
- Client Consultations
- Preparing a Wedding Budget
- Location & Ceremony
- Sourcing Your Vendors
- Wedding Catering & Rentals
- Music & Entertainment
- Planning Socially Safe & Distanced Weddings
- Understanding Floral Design as a Wedding Planner
- Working with Installations
- Floral Design Demonstration
- Floral Design with Karen Tran
- The Wedding Day
Certificate in Wedding Styling
- What is Design
- Becoming a Stylist
- Finding Your Inspiration
- The Stylist’s Toolbox
- Using Colour in Wedding Styling
- The Colour Wheel
- The Psychology of Colour
- Candles and Lighting
- Stationery Items
- Fabric and Furnishings
- Tabletop Design
- How to Use Lighting in Styling
- Lighting 101
- How to use Flowers and Best Practices
- Floral Style and Aesthetics
- Opulent Luxury
- Modern Relaxed
- Minimalist Chic
- Floor & Spacial Planning
- Wedding Venues
- Working with Marquees
- How to work with Vendors
- Producing Your Design
- Creating Proposals
- Budgets & Pricing
- Pricing Your Styling Stock
- The Design Consultation
- The Design Mockup
Certificate in Wedding Business & Marketing
The first step in identifying your business DNA is discovering your why. You will learn how to define your purpose, values, and mission, and how to use these elements to create a strong and authentic brand identity. By understanding your why, you will be able to communicate your unique value proposition to potential clients and customers, differentiate yourself from your competitors, and build a loyal customer base.
In this module, you will also learn how to conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. This analysis will help you to understand your business’s internal and external environment and identify areas where you can improve and capitalize on opportunities.
The first step in finding your ideal client is to create your ideal client avatar. You will learn how to define your ideal client’s demographics, psychographics, and behavior patterns, and how to use this information to create targeted marketing campaigns that resonate with your target audience. By understanding your ideal client’s needs, wants, and pain points, you will be able to create products and services that meet their specific needs and provide value to them.
In addition to creating your ideal client avatar, you will also learn how to avoid copycat syndrome by creating a unique and authentic brand identity. You will learn how to differentiate yourself from your competitors by identifying your unique selling proposition and using it to create a brand identity that resonates with your target audience. By creating a brand identity that is true to your values and mission, you will be able to build a loyal customer base and stand out from the crowd.
The first step in creating your business plan is to define your business goals and objectives. You will learn how to identify your short-term and long-term goals, and how to develop a strategy to achieve them. You will also learn how to create a mission statement, define your core values, and establish a unique selling proposition that differentiates you from your competitors.
Once you have defined your business goals and objectives, you will learn how to conduct market research and analyze your competition. You will learn how to identify your target audience, understand their needs and wants, and create products and services that meet their specific needs. You will also learn how to develop a pricing strategy that is competitive and profitable.
You will also have access to a bonus video on Fearless Growth for Today’s Business. This video will provide you with insights and strategies for growing your business in today’s fast-paced and competitive market. You will learn how to stay ahead of the curve, identify emerging trends, and seize new opportunities for growth.
The first step in pricing your services is to understand your costs and how to calculate them. You will learn how to identify your fixed and variable costs, and how to use this information to develop pricing strategies that ensure profitability. You will also learn how to use pricing formulas to set prices that are competitive, but also allow for a healthy profit margin.
Once you have a solid understanding of your costs and how to calculate them, you will learn how to develop pricing strategies that appeal to your target audience. You will learn how to differentiate your pricing based on the value you offer, and how to communicate this value to your clients. You will also learn how to use pricing psychology to influence purchasing decisions and maximize your revenue.
In addition to pricing strategies and formulas, you will have access to a bonus video on Show Me The Money. This video will provide you with tips and strategies for increasing your revenue, maximizing your profits, and growing your business. You will learn how to negotiate effectively with clients, create upsell and cross-sell opportunities, and leverage your pricing to attract more clients.
In the ever-evolving wedding industry, personalized marketing has become a crucial aspect of attracting and retaining customers. This module will delve into the significance of personalized marketing and guide participants on effective strategies to tailor marketing messages, offer personalized experiences, and create memorable customer journeys that enhance customer satisfaction and loyalty.
Focus on the power of emotional branding and storytelling in connecting with wedding clients on a deeper level. Teach participants how to craft compelling narratives, evoke emotions through marketing materials, and build authentic brand experiences that resonate with couples.
With the increasing use of voice search through devices like Amazon Alexa and Google Home, discuss the importance of optimizing wedding businesses for voice search. Teach participants how to structure content, enhance local search visibility, and leverage voice-activated assistants for marketing purposes.
The first part of this module covers contracts. You will learn how to create contracts that protect both you and your clients, and outline the terms of your services. You will learn how to identify the key elements of a contract, including the scope of services, fees and payment terms, cancellation policies, and liability limitations. You will also learn how to use contracts to manage client expectations, minimize disputes, and protect yourself from legal liabilities.
The second part of this module covers insurance. You will learn about the different types of insurance that are necessary to protect your wedding business, such as liability insurance, property insurance, and workers’ compensation insurance. You will learn how to identify the risks that your business faces and how to select the right insurance policies to protect yourself and your clients.
Throughout the module, you will also learn about the legal regulations that govern the wedding industry, such as licensing requirements, permits, and taxes. You will learn how to comply with these regulations and avoid legal troubles.
Covers a diverse range of topics crucial to understanding and implementing effective marketing strategies.
Participants will explore “The Foundation of Marketing,” which includes the fundamental principles and concepts that underpin successful marketing campaigns.
They will also learn about “Romancing Your Client,” discovering strategies to engage and build lasting relationships with customers. The module further delves into “The Client Experience,” examining ways to create exceptional customer experiences that drive loyalty and satisfaction.
Finally, participants will gain insights into “The Psychology of Sales,” understanding consumer behavior and learning persuasive techniques to influence purchasing decisions. By the end of this module, participants will have a solid understanding of marketing principles and the skills necessary to create impactful marketing strategies that resonate with customers and drive business growth.
Throughout this module, participants will dive into key topics that form the building blocks of a successful marketing strategy. “Your Marketing Research” will guide participants through the process of conducting market research, analyzing target audiences, and identifying market trends and competitors. “Your Marketing Messaging” explores the importance of crafting compelling and persuasive messages that resonate with the target market.
Participants will learn about brand positioning, unique selling propositions, and effective storytelling techniques. “Your Marketing Channels” focuses on selecting and leveraging appropriate marketing channels, including traditional and digital platforms, to reach the target audience effectively.
Lastly, participants will learn how to bring everything together and create a cohesive “Marketing Plan” that outlines goals, strategies, tactics, and metrics for measuring success. By the end of this module, participants will be equipped with the skills to develop a well-rounded marketing plan that aligns with business objectives and drives results.
The first part of this module covers creating content. You will learn how to create high-quality, visually appealing content that resonates with your target audience.
You will learn about different content types, including images, videos, and stories, and how to create a content calendar to plan your posts in advance.
The second part of this module covers what to post and when. You will learn about the different types of posts you can create, including educational, promotional, and behind-the-scenes content. You will learn how to choose the right mix of content for your audience and how to optimize your posting schedule for maximum engagement.
The third part of this module covers Facebook 101. You will learn how to create a Facebook business page, how to optimize your page for search, and how to use Facebook ads to reach your target audience.
The fourth part of this module covers Instagram 101. You will learn how to create an Instagram business profile, how to use hashtags to increase your reach, and how to use Instagram stories to engage with your audience.
Take a deep dive into the latest trends and strategies in social media marketing for the wedding industry. Cover platforms like Instagram, TikTok, and Pinterest, and discuss techniques for maximizing engagement, creating viral content, and driving conversions through social media channels.
Explore the growing influence of social media influencers and how they can be leveraged to promote wedding businesses. Cover topics such as identifying the right influencers, creating effective partnerships, and measuring the success of influencer marketing campaigns.
The first part of this module covers website set up basics. You will learn about different website platforms, how to choose the right one for your business, and how to register a domain name and hosting. You will also learn about the importance of website security and how to protect your site from hackers and malware.
The second part of this module covers content and navigation. You will learn how to create a website that effectively showcases your services, portfolio, and pricing. You will learn how to write compelling copy, choose the right images, and create a user-friendly navigation system. You will also learn about search engine optimization (SEO) and how to optimize your website for search engines.
The third part of this module covers launch and maintenance. You will learn how to launch your website and make it live for the world to see. You will also learn how to maintain your website, update content regularly, and troubleshoot any technical issues that may arise.
Introduce the importance of data analytics in understanding and optimizing marketing efforts. Teach participants how to analyze website traffic, track customer behavior, and make data-driven decisions to improve marketing campaigns and drive business growth.
In this module, you will learn how to create a styled shoot that showcases your wedding business and attracts potential clients. A styled shoot is a photo shoot that is styled to showcase specific products, services, or wedding themes. It is a valuable marketing tool for wedding businesses as it allows you to showcase your creativity and services.
The first part of this module covers creating the concept for your styled shoot. You will learn how to choose a theme, color scheme, and mood that aligns with your brand and attracts your ideal clients. You will also learn how to create a vision board and storyboard to communicate your concept to your team.
The second part of this module covers the planning process. You will learn how to create a timeline, budget, and vendor list for your styled shoot. You will also learn how to communicate your vision to your team and collaborate with them to bring your concept to life.
The third part of this module covers preparation and details. You will learn how to source and style props, choose the right venue, and create a shot list for your photographer. You will also learn about lighting and how to create a mood that aligns with your concept.
The fourth part of this module covers marketing your styled shoot. You will learn how to use your styled shoot to market your wedding business and attract potential clients. You will learn how to create a blog post, social media posts, and a press release to promote your shoot and showcase your work.
Investment
6 Month Plan
$197 today.
Pay $197 today, then $197 each month for 6 consecutive months. Total price $1182
12 Month Plan
$97 today.
$97 today, then $97 each month for 12 consecutive months. Total price $1164
All prices in USD. GST will apply for AU customers, visible at cart.
Contact us if you wish to receive an Invoice in another currency.
Advanced Certificate in Wedding Planning, Styling & Business
Stop thinking about your dream career and start living it! A more fulfilling career is possible. And with the right knowledge achieving it is far easier and takes far less time!
What our students say...
I joined the Wedding Academy back in July 2019 and I can’t believe how far I have come in such a short time and I owe everything to the course for my rapid progress. In just six months I have gone from complete newbie to entrepreneur and business owner and that’s what makes this course second to none!!
Liz Petrucci
Wedding Planner
The course offers in-depth information and instruction on everything you need. The mentors are also readily available for tips and advice.
Jolanda Gelissen
Wedding Planner
From my very first contact with the Wedding Academy, I have felt part of a wonderful, supportive community.The courses are well explained and there are a multitude of avenues to get additional information and support if required.Being part of the academy is like having your own business mentor by your side.
Tracy Yates
Wedding Planner
Absolutely love the Wedding Academy. I get so excited to learn and to study hard with them. The mentors are lovely and very knowledgeable, they are always there to help and guide you. I have learnt so much and love that I am still learning.
Kimberley Devonport
Wedding Planner
Bootcamp was an amazing experience and I learnt so much. I now have a much clearer picture of the business I want to run. I'm excited to learn more. Big bonus, I've even made some new friends
Alexandria McElhone
Wedding Planner
I really learned a lot about myself and the direction I want to take my business in. I have just completed the Launchpad course and I Loved every minute of it. The WA community is amazing.
Angela Devlin
Wedding Planner
The Wedding Academy is an amazing community. I’ve had the pleasure of being a student here for 2 years and I couldn’t recommend it enough if you dream about working in the event industry with wonderful, kind people who support each other.
Malia
Wedding Planner
Love this WA 😍 who gave me a new motivation to follow my dreams and the tools I need to grow my business. I'm happy to be a part of this community. Thanks to all for giving themselves selflessly on educating and guiding me to my success.
Petra Starbek
Wedding Planner
I didn't know what to expect when I first joined, but I didn't expect to rebrand & find my ideal clients. In 4 days I learnt more about myself & my business. Highly recommend WA to everyone in the wedding industry
Jennifer Marchant
Wedding Planner
Studying at WA give me the courage to want to start my own business. It helped me to start thinking outside the box and give me the kick I needed to start believing in myself.
Sharon Passley Brown
Wedding Planner
Frequently Asked Questions
Course Questions
This course is ideal for anyone with a love of Weddings. As you will learn about both Planning & Design it will help you to be able to gain employment or launch a business where you are called upon to do any of the tasks associated with Weddings; from planning through to design. This is our most comprehensive course and combines the following three courses in one, Certificate in Wedding Planning, Certificate in Wedding Styling and Advanced Certificate in Wedding Business and Marketing.
The Academy is a private training organisation and the qualifications offered are both nationally and internationally recognised within the Wedding industry. There are no formal qualifications required to be a Wedding Planner, but studying with an industry recognised company like the Wedding Academy will not only equip you with the skills and knowledge you need to succeed, but also give your future clients confidence that they are hiring a professional.
Yes. This course includes our business units which will guide you through the process of launching a business. You’ll have the opportunity to create your services and pricing and write a business and marketing plan. We also look at social media, contracts and insurance and teach you how to sell to your future customers. Our business training is detailed and very practical and many of our students have launched their businesses alongside completing the course.
When you enrol with the Wedding Academy you become part of a community where you receive support not only from the mentor team but from your fellow students as well. You have access to all the Academy Mentors both through the private Student Facebook Group as well as within our learning platform. Our team of Mentors are based around the world so there is always someone available to help and guide you no matter where you live.
Yes. As you work through your course you’ll have worksheets to complete that will form part of your final certification assignment. Once you reach the point where you’re ready to put everything you’ve learnt into practice you’ll be allocated a mentor who will work with you to help you complete your certification. You will then receive your certificate and digital badge and officially be a Certified Wedding Planner and Stylist.
Payment Questions
Yes we do! Simply select the 6 month or 12 month payment plan option when checking out! You’ll be able to make payments via Credit Card, PayPal, Google Pay and Apple Pay.
Yes you can! Simply select the payment method “other” at checkout and let our team know which currency you would like. Within 24hours we will issue you with an Invoice and payment options in your currency
Yes you can. Simply select “Other” as your payment method and our team will email you within 24hrs to request details to be included on the Invoice.
What our students say...
Making the decision to purchase the Advanced Certificate was one of the best decisions I have ever made. The course content is out of this world and no stone is left untouched
Hope Douglas
Wedding Planner
I am very happy I signed up for my WA course and the Facebook WA student group, both have taught me a lot and given me the confidence, courage and knowledge I needed to know all there is to know about starting a wedding planning business.
Manuela Sams
Wedding Planner
I absolutely LOVE this school! It's so personal, they actually see everyone of the individual students even though you got it all in your own hands. This education have it all! It's both well designed, well composed and comprehensive.
Therese Willén
Wedding Planner
I would 100% recommend anyone who wants to follow their dream of being in the wedding industry to join the Wedding Academy family. The Wedding Academy has been truly amazing and I couldn't thank them enough!
Mandy Edwards
Wedding Planner
My experience at the Academy was so Amazing...Very supportive Admin and students, easy access to high value info. Interactive facebook group..i would say it was aworthy investment. I would choose them over and over again.
Mukonyezi Sarah
Wedding Planner
I'm so happy that I found out Wedding Academy. I enjoyed every moment of it. 💛
Naomi C
Wedding Planner
I am a current student of the wedding academy, I am a doing the wedding business course a member of the launchpad 2021 group. I am learning a great deal I am enjoying the courses and the live sessions. I get the courage I needed.
Sharon Antoinette Passley Brown
Wedding Planner
I completed the Advanced Certificate. It was challenging to balance everything BUT I had the most amazing support from my tutor and her feedback to each assignment was amazing and encouraging.
Kamoy Douglas Clarke
Wedding Planner
This course has change my life and business thought I knew everything I needed to know until i did the advance planning styling and business also doing the floral certification. This course was a dream come true. Don't sleep on the academy.
Tamisha Griffith
Wedding Planner
The Wedding Academy is hands down the WAY TO GO. This community has.it. all. After doing my research on what investment was best to start my career path in the wedding industry, I still, a year later, know for a fact, I made the best decision.
Betsy
Wedding Planner
I thoroughly enjoyed all the course content and the support from the Wedding Academy team was professional and insightful. This course has given me the confidence to launch my own business and so I would highly recommend to others.
Elizabeth Robinson
Wedding Planner
There’s everything to love about WA & a course to learn new skills is just the start...so much added value from the forward-thinking & well-motivated WA Team; just fantastic! Highly recommend WA to anyone wanting a wedding industry career!
Penny Jackson
Wedding Planner
I learnt so much in such a short period of time. It gave me so much inspiration, belief in myself, and confidence to start my own business. The community is amazing. Fully enjoyed it!
Tatiana Franks
Wedding Planner
When I first joined the wedding academy I was a bit concerned about how I was going to get through it but with the help from my mentor and all the other wedding planners it was an amazing experience.
Laura Preston
Wedding Planner
I literally love the W/A. I feel ready and buzzing to go with my styling and planning business. 100% recommend
Nicky
Wedding Planner
It’s been an amazing journey both in course content and support which is outstanding and the lovely friends I have made around the world.
Best thing I’ve done business wise.
Best thing I’ve done business wise.
Ellie Smart
Wedding Planner
The Wedding planning, styling & business course, is what you need to start up your new wedding planning business, and where to go for training, knowledge and support. I now have the skills and confidence to launch my own business.
Nicky Clements
Wedding Planner
The courses are well thought out and the live classes are AMAZING! I really like that the courses aren't focused on selling you into the next course.
You take what you need and if you are not sure, the advisors are there to help.
You take what you need and if you are not sure, the advisors are there to help.
Lisa Okoli
Wedding Planner
The course is full of great content, you have all the tools you need to make your wedding planning business dream come true. Everyone is so helpful you really feel like your part of one big family.
Jessica Hurren
Wedding Planner
The course is set up in a logical way; it allows you to go back and reflect as needed while moving forward. The live sessions were a valuable addition. I definitely recommend!
Jolanda Gelissen
Wedding Planner
As one of the students at The Wedding Academy I have to say that the program is stunning. It’s easy to learn, inspiring and educational. It’s great!
Emilia Ricciuti
Wedding Planner
I would recommend The Wedding Academy for anyone involved in the wedding business. There is so much relevant information, not just for wedding planners, all given in an easy to understand and entertaining way.
Barbara Harley
Wedding Planner
Even though I have graduated in 2019, the Academy has been a constant active support in my professional life. There are always additional marketing courses to do, the Mentors are always there to guide us and really you are part of a global family.
Alexandra Morosan
Wedding Planner
It's been over a year since I signed up with the Wedding Academy and I cannot be happier with the dedication and support of Kylie and her team. The tools and resources they offer are invaluable and all you need to fulfil your dream career
Sonya Uribe
Wedding Planner
"Totally unexpected! In 1 week I went from a total newby to ""I want to do this for living"". Kylie was extremely inspiring and ready to help us remove all our doubts and fears.
All the mentors were available 24/7 to answer all our questions."
Julijana
Wedding Planner
The best decision i have made so far for my business and its growth
I am now clear on the direction my business is heading and happy that the financial investment is secure.
I found it so valuable i signed up for the full course.
Ellie Smart
Wedding Planner
Image Credits:
Styled Shoot at Morden Hall, London, UK
Stylist: WA Student Jessica Fasciano | Photographer: Leesha Williams
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2023 Wedding Trend Report
Enjoy our Wedding Trend Report, written by the industry for the industry. Get the latest trends globally from experts around the world.
