The Strategist

You have drive and ambition and can always see the big picture but you also have an analytical mind which means you need to understand the facts before making any decisions.

You shy away from risk carefully considering your steps and won’t pursue a dream on a whim, there needs to be physical data to back it all up. Which of course is why you have a tendency to overthink things. 

And although you’re completely motivated to do what you’re passionate about you won’t make spontaneous moves. Test, test and test again is your motto, and even then it’s unlikely to come up to your exacting standard because you seek perfection before possibility. But every once in a while you leap before you look, opening yourself up to a wonderful world of opportunities.

We all need accountability and by sharing your results and tagging us we’ll help you to stay on track with plenty of support and community.

Understanding your WedPreneur personality and taking ownership of being a Strategist is the key to your Wedding Business Success. It’s time to put down the calculator, turn off your analytical brain and let those dreams of yours see the light of day and become a reality.

Your Strategist Strengths are…


Your DISCIPLINE allows you to carve out the time needed to make your business a success.
It stops you getting distracted by everything that comes along and keeps you focused on the road ahead.

Your ORGANISATIONAL skills allow you squeeze every minute out of the hours you have,
do the necessary research, crunch the numbers and put together a workable plan.

And finally, being RESULTS-ORIENTED stops you giving up at the first hurdle as you won’t accept defeat instead you look for the leaks and fix them.
“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.” — Jack Welch

Ready to play to your strengths?

I hope so because as a Strategist you’re in the perfect position to make this business work.
You have a dream, the desire to make it work and the discipline to not give up.

Finding your ‘ideal couple’ is a lot like finding ‘the one’ in love — except we’re not looking for a love match, we’re looking for the perfect clients for your wedding business.

The dominant stories currently stopping you from creating wedding magic and launching your new business are:

What if it really is too big a risk and it doesn’t work out?

What if I missed something or haven’t done enough research?

What if it doesn’t go according to plan and it all gets really stressful?



But not on my watch

Your quiz results are just the first step in helping you overcome your doubts and give you the confidence to move forward. It’s time to change the narrative.

Ready to take the first step?

It’s time to…

Take a calculated risk on yourself and your wedding business dream and realise that not everything is controllable but everything is definitely possible.

Believe in your own abilities knowing you’ve done your due diligence, crunched the numbers and it all stacks up on paper.

Understand that a certain amount of stress is inevitable especially at the start of your business journey.
And even the best laid plans have hitches – it’s all part of being in business.

If they can then you can too…

Beyonce, Madonna and Oprah all started off with nothing more than a dream, a dream similar to yours, to succeed on their own terms.
But there’s one thing all these women had in common, and that’s passion. A passion to turn their dreams into a reality.

"I don't like to gamble, but if there's one thing I'm willing to bet on, it's myself."
She's one of the most powerful and inspiring female performers in the entertainment industry, but this quote of hers says it all
“If your joy is derived from what society thinks of you, you're always going to be disappointed."
She’s had one of the longest musical careers of any pop icon spanning 5 decades.
“Think like a Queen. A Queen is not afraid to fail. Failure is another stepping stone to greatness."
She was in our living rooms for two decades as the Queen of TV. Remember Oprah’s words when you think about failing

Let me Introduce to…

The PLAN Formula…your personalised WedPreneur Pathway


Preparation is the foundation of any successful business. It’s about preparing and understanding your business vision.

What is that drives you and makes you want to become a Wedding Planner?


Contrary to popular belief you can’t just dream it and it’ll happen. Just like you would if you wanted to be a doctor, accountant or hairdresser you need to put in the hard yards and do some study.


What type of couples do you want to work with? Who is your ideal wedding client and what do you know about them? And I don’t mean just a vague notion of who they are. I mean knowing them really well.


This final piece of the formula is the piece most new wedding planners worry about. It’s time to decide what type of weddings you want to plan and get specific and targeted. Finding your niche is about finding where you fit in.

Now let’s dig a little deeper into the PLAN Formula


Making a success of your business comes down to emotions. There is a famous saying by Simon Sinek, “People don’t buy what you do they buy why you do it.” And I really couldn’t believe that more wholeheartedly because I have seen it work time and time again.

People don’t fall in love with a product or service they fall in love with the way it makes them feel. It’s about the emotion it evokes within them. That’s why this step is so important. They aren’t interested in what you do, they’re only interested in how what you do makes them feel. What’s in it for them? Why should they want to hire you as a wedding planner? 

Telling people you’re going to make their life easier doesn’t really cut it. How are you going to make their life easier? What is it about you that they’re going to be able to connect with? What story are you going to tell that fires them up and resonates with them? This is a giant piece of the puzzle and is what stands as the foundation upon which most really successful businesses are built.


You’re going to be responsible for the biggest day of someone’s life and you need to know what you’re doing. As great as planning your own wedding is, it doesn’t prepare you for being on the other side of things as one of the wedding pros. There’s a lot you need to know and learn.

But don’t worry it doesn’t have to be all overwhelming and confusing and it isn’t something you need to do full time. All our students have full time jobs and study in their spare time in the evenings and at weekends and they love it. With the way online learning has developed over the last few years you can study from the comfort of your own home and still get great, engaging content and watch tutorials that will teach you just as much as you’d learn in a physical classroom. 

Now obviously I hope the Wedding Academy is going to be your education company of choice but that aside please don’t try to jump into this with both feet and take risks with someone’s wedding day. Get educated, whoever it’s with.


You need to know your ideal client’s innermost wants, desires, fears & needs by taking a step into their shoes & looking at their day-to-day existence.

Think about what motivates them and what their style is.  Imagine you’re researching the lead character in a new book & you need to know everything about them. Where would you start? 

To really know your ideal client, you need to start asking questions. What does your ideal client eat? What do they look like? What are their hobbies? Where do they hang out? Where does your ideal client live? What is their salary? What brands do they buy? Get inside your client’s head.

Once you have info on your ideal client it’s time to create a Client Persona – a fictional representation of your ideal client. Imagine you’re writing a dating profile on your ideal client. Or think about how you’d describe them to someone else. It will really help you to understand the essence of your client.


Are you going to focus on festival weddings, destination weddings or maybe themed weddings? 

Now, you might be thinking if you target a specialised section of the market you won’t get as many clients, actually the opposite is true. You’re actually attracting couples who are so connected with what you do they’ll gladly pay a premium for your unique services.

For example, as a wedding planner you might specialise in elopements, destination weddings to Italy or maybe weddings for the busy female lawyer.

Telling couples you provide excellent customer service, meet their needs in every way and will do whatever it takes to make their day 100% perfect doesn’t cut it. 

You know why? Every other business they go to tells them the same thing. If you want to book more weddings you need to be extremely clear and very focused not only on the uniqueness of you, but who you want to help. 

The key here is to remember that although you’re selling your services to all couples. Why not? Well that would be like saying I’m opening a restaurant and will serve every single type of food you can think of. It wouldn’t work. You can’t specialise in Italian and Chinese food all in the same kitchen, and the same applies to weddings.

Hello, I'm Kylie
Founder of Wedding Academy

And I started out just like you. Trust me I wasn’t born into the wedding industry, although I’ve been in it so long now it sometimes feels like it. 

I was the little girl that spent her days hosting weddings with her dolls and putting a net curtain over her head pretending it was a veil. 

I was also the girl who would spend hours creating amazing looking tables for my Mum’s dinner parties pulling out every single piece of china and glassware she owned and practicing folding napkins so they looked amazing. 

It’s safe to say I was a little bit obsessed with weddings and décor. 

However, I didn’t start off in the wedding industry. I started life as a classical musician and trained at the Royal College of Music and I still love playing piano and violin to this day. I was definitely passionate about it but there was something missing. 

So much to my parent’s horror I decided to leave music behind me and take a job as an office assistant in a London events company. And the rest, as they say, is history.

It was a huge risk as my parents had invested a fortune in my music career and I’d invested countless hours making it happen. 

But sometimes you just have to take a risk, so that’s what I did and I’ve never looked back. I had ten years as a Wedding Planner running my own business and now I help others have the same success I did.

In the last 14 years I’ve helped over 7,000 new Wedding Planners get their start in the wedding industry and I’d love to help you too.

Imagine what it would be like if you could…

Enrol in a Wedding Academy Course:

Advanced Certificate In Wedding Planning, Styling & Business

The Advanced Certificate combines our three certificate courses, Wedding Planning, Wedding Styling and Business & Marketing, to give you one comprehensive course covering everything you need to know.

Certificate In Intimate, Micro & Destination Weddings

The Certificate in Intimate, Micro and Destination Weddings is the perfect course for those looking to expand into this growing market or learn new skills.
It's a fast paced course that covers all elements of planning a wedding.

Certificate In
Wedding Planning

The Certificate in Wedding Planning is the perfect course for those who want to start a career as a wedding planner whether working with an existing business or starting their own.

It's a self-paced online course that covers all elements of planning a wedding.

Certificate In
Wedding Styling

The Certificate in Wedding Styling will teach you the skills required to style and design weddings.

We'll show you how to use design tools, work with mood boards, create colour swatches and more.

Certificate In Wedding Business & Marketing

The Certificate in Wedding Business & Marketing is a course that has been designed specifically for those looking to start or scale any kind of wedding business including venues, celebrants, photographers - in fact any wedding business.

Certificate In
Floral Design

The Certificate in Floral Design will give you In-depth knowledge on flower theory, how to work with flowers, and floristry techniques with practical demos that show you how to create everything from bridal bouquets to plush ceiling floral installations.

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.