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The Best Investments You Can Make As A Wedding Planner

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Jac

When you’re building a business, you don’t have time or resources to waste. As a community of seasoned wedding planners, we get it—we’ve been through it all when it comes to the struggles of running a successful, sustainable business. And often, the question at the top of every business owner’s list (aside from, of course: Can someone please fill my wine glass?) is: How in the world should we spend our money? Today, we’re so excited to be on the IAWEP blog talking everything the industry has taught us about the best investments you can make as a wedding planner. Looking for a reliable return? Read on for our top three areas where your dollars are best spent.

Your Business’ Foundation

When it comes to smart investments, your business’ foundation tops our list for good reason. Without a solid website to market your business to potential clients—or great project management tools to ensure a seamless client experience once they do sign with you—your business will essentially operate on shaky, unsustainable ground. Investing in the tools you need to set a solid stage for your business as you begin will help to ensure sustainable growth down the road (and save you some sanity along the way). The three biggest foundational business items to invest in include: a domain and website, an iron-clad contract (hire out a pro if you have to!), and great business/project management tools. It doesn’t hurt to look for wedding planner-specific tools like Aisle Planner that can help you manage event timelines, seating charts, guests lists, budgets and more, all while also allowing you manage internal business items like invoicing and contracts.

Education

Once you’ve established a solid business foundation, there’s no better place to spend resources than on education as far as we’re concerned. Regardless of how seasoned of a pro you may be, in an industry that’s both competitive and ever-evolving, continued education will give you a major edge, and one that could make the difference between signing or not signing a potential client. If you’re newer to the industry, consider volunteering some hours to shadow an experienced planner as she or he plans or executes events. Certifications are another great way for both experienced planners and those who are just breaking into the industry to refresh and grow. Note that certifications also make for a smart way to enhance your bio if you’re worried about a lack of industry experience.
Or, take your event-planning skills to the next level by attending an amazing workshop. The right workshops are worth their weight in gold—you’ll learn from industry pros, attend insightful talks, grow your network, and meet potential game-changers to build industry partnerships.

People, people, people

The best businesses are made of the best people. It’s that simple. When resources allow, strategically growing your team with interns, associates, and business partners is an important step. Pretty sure you’ll be a one-woman show forever? Not to worry—investing in people doesn’t just mean hiring employees. It can also mean investing in the right contractors and freelancers and knowing when to shell out a little extra cash for a beautiful website design or well written, optimized blog post. Someone once put it this way: artists and writers are like pilots—you don’t want to look for the cheapest one. Investing in people can also mean spending money when it comes to things like sending thoughtful thank-you gifts to those who’ve made a major difference in your business, investing time to mentor someone who’s new in the industry, or spending time and resources on a creative collaboration with pros you admire. There’s no replacement for a powerful partnership, amazing intern, or incredible collaboration, so don’t be afraid to invest resources in building smart, strategic relationships.
Overall, when it comes to the best investments you can make as a wedding planner, it’s all about building a solid business foundation, and then investing in educational opportunities and relationships. Cheers, planners, to investing in your business like the pro you are!
Wedding Planner investments
ABOUT THE AUTHOR
Tayler Cusick Hollman is the Editor in Chief and Director of Content at Aisle Planner. She manages the company’s editorial and content strategy, oversees a small editorial team as well as all social media channels and content distribution. Follow Tayler on Instagram @taylrd_designs
 
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.

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Ceta Norman
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The Academy’s courses are both inspiring and informative, offering real, strategic insight into the world of wedding planning. Each video is packed with valuable guidance to help you refine your approach, from client interaction to showcasing your creative vision. I highly recommend this Academy to aspiring wedding planners — not only for the quality of the content, but also for the supportive and engaging community that comes with

Nick
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Working with Wedding Academy has been an incredible experience. Their ability to blend creativity with strategic business insights is unmatched. I’ve seen firsthand how their courses empower students to transform their passion into thriving businesses. The global impact they’ve made, reaching students from over 60 countries, speaks volumes about their commitment to accessible, high-quality education. Jac Bowie's leadership and the academy's continuous drive for innovation ensure they stay ahead of industry trends, making it the perfect platform for anyone looking to succeed in the ever-evolving wedding space. Whether you're starting out or already established, Wedding Academy provides the tools ...

Chocoli Lokesh
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The one trusted platform to start my dream is the wedding academy who made me start my career thank you so much Ms.Kylie

Jess Hawley-Thomas
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How much does it cost for enrolled

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Jill
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I was first introduced to the Wedding Academy in 2021! Since then, the info sessions and email tips have been beyond invaluable in my decision to be apart of the wedding industry.

Nicole Sherrill
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I learn so much from Wedding Academy Global from their emails to their podcasts.

Briana Ramos
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Very informative and educational.

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Jane Goldfinch
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I recently completed The Wedding Academy's online wedding planning course, and it exceeded all my expectations! The course is incredibly well-structured, offering a perfect balance of theory and practical application. The modules are detailed yet easy to follow, covering everything from budgeting and timelines to vendor management and design principles. One of the standout features were the printable toolkits and industry insights shared by experienced professionals. Plus, the support from the Academy’s mentors and online community was invaluable—I always felt encouraged and motivated. Whether you're looking to start a career in wedding planning or refine your skills, this course ...

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Sam
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I am a planner and coordinator and wanted to add styling to my services so decided to enrol on the styling course the wedding academy provide and it was the best decision. I thoroughly enjoyed the course and I have learnt so much. I am now putting all my learnings into practice and launching my new service in a few weeks. I am excited to see where the results of the course takes me in my future.

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Nyanna
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I started the Certificate in Wedding Planning course in 2022 and although I had a couple of setbacks, I could complete the course in December 2024 just before Christmas! The team and the Facebook group are supportive and encouraging, the information is helpful and helps you to understand the different aspects of being a wedding planner and the roles that come it.

Therese Willén
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I absolutely LOVE this school! It's so personal, they actually see everyone of the individual students even though you got it all in your own hands. This education have it all! It's both well designed, well composed and comprehensive.

Lisa Okoli
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The courses are well thought out and the live classes are AMAZING! I really like that the courses aren't focused on selling you into the next course. You take what you need and if you are not sure, the advisors are there to help. ❤

Jojo's Weddings & Events
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I joined the 2020 Launchpad for the Certificate In Wedding Planning, Styling & Business. The course is set up in a logical way; it allows you to go back and reflect as needed while moving forward. The live sessions were a valuable addition. I definitely recommend!

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Ellie
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I have previously worked in the wedding industry as a caterer but after several years out of the business i decided to return to the industry. I did a lot of research and the wedding academy seemed to offer everything i needed. From my initial contact with Kylie and her team i have always been well advised and supported. The tutors and mentors are highly knowledgeable in their fields and unlike other courses are always available to help should you need it. Regular Zoom chats and reviews set this course apart from the rest. If you are looking for ...

Tracy Yates
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From my very first contact with the Wedding Academy, I have felt part of a wonderful, supportive community. The courses are well explained and there are a multitude of avenues to get additional information and support if required. Being part of the academy is like having your own business mentor by your side.