theJournal — The Wedding Academy blog
Stories, guides & honest advice for wedding planners, stylists and florists.

Wedding Planner Scope Documents: What to Put in Writing Before You Start
Protect your profit margins and prevent client disputes by learning how to draft a comprehensive wedding planner scope of work document.

Wedding Flower Delivery and Set-Up: A Florist’s Logistics Plan
Plan wedding flower delivery like a pro: venue questions, run sheets, van packing, on-site set-up, repurposing ceremony flowers, bump-out and pricing.

Starting a Wedding Prop Hire Business: What Stylists Need to Know
Thinking of starting a wedding prop hire business? Learn how stylists choose inventory, price hire items, manage storage and logistics, and avoid pitfalls.

Why I Think Every Wedding Planner Needs a Second Income Stream
Discover why wedding planner income diversification is essential for building a resilient, scalable, and profitable business model.

What Does a Wedding Planner Actually Do Day to Day?
What does a wedding planner do day to day? Client calls, supplier admin, site visits, budgets, design and long wedding days — the real job, explained.
planning
All planning stories →
A Handbook for Wedding Venue Managers: Running Weddings That Get Referrals
A wedding venue manager earns referrals through fast enquiries, great show rounds, tight run sheets and calm plan Bs. Here is the playbook, step by step.

Destination Wedding Planning Timeline: Month by Month for Planners
A month-by-month destination wedding timeline for planners — from legal research and venue booking to the site visit, final numbers and wedding week.

Destination Wedding Power and Plug Issues Planners Forget
Master destination wedding power supply issues with expert logistics strategies to prevent technical failures on event day.

The Final Vendor Confirmation Checklist Every Wedding Planner Needs
A final wedding vendor confirmation checklist for planners: what to confirm with every supplier, when to send it, and the details most often missed.

What I’d Never Do at My Own Wedding
Wedding planner and educator Jac Bowie on the eight things she’d never do at her own wedding — and what 20 years of live events and training planners taught her about each one.
styling & floral
All styling stories →business & marketing
All business stories →
Wedding Business Pricing Pages: Should You List Prices Publicly?
Explore the pros and cons of publishing your wedding planning rates online to attract high-intent clients and protect your brand value.

AI Tools for Wedding Businesses: Where They Help and Where They Don’t
An honest guide to AI for wedding business owners — what AI tools genuinely speed up, where they fall short, and how to use them without losing your voice.

How to Reply to Wedding Enquiries So More of Them Book
How to write a wedding enquiry response that gets replies and bookings — speed, structure, a simple template and the follow-up most wedding pros forget.
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