theJournal — The Wedding Academy blog
Stories, guides & honest advice for wedding planners, stylists and florists.
How to Market Your Wedding Business Online in 2026
Learn how to market your wedding business online with a practical plan covering SEO, social media, ads and reviews to attract couples and win bookings.
Wedding Lounge Areas: How Stylists Use Furniture to Shape a Room
How stylists use wedding lounge furniture to shape a room — zoning, guest flow, layouts, scale, textiles and lighting for lounge areas guests actually use.
Sole Trader or Company? How I’d Think About Your Wedding Business Structure
Sole trader or company? Jac Bowie explains how to think about your wedding planner business structure — liability, admin, paying yourself and the questions to take to your accountant.
How to Turn Wedding Enquiries Into Bookings: Inside The Wedding Sales Handbook
How to turn wedding enquiries into bookings — first replies, discovery calls, proposals, objections and follow-up — with Jac Bowie’s The Wedding Sales Handbook.
Micro Wedding Vendor List: Who You Actually Need (and What You Can Skip)
The micro wedding vendors you actually need, the ones you can skip or combine, and how planners find, brief and coordinate suppliers for small, intimate weddings.
planning
All planning stories →
What’s in a Wedding Planner Template Kit? (And Which Templates You Actually Need)
A wedding planner template kit is a set of ready-made intake forms, checklists, trackers, run sheets, supplier forms and business templates — here’s what’s inside, which ones you need and how to make them your own.
Wedding Day Contingency Plans: What Professional Planners Prepare For
A wedding contingency plan covers weather, vendors, timing, health and tech failures. See what professional planners prepare for and how to build yours.
Destination Wedding Guest Logistics: A Planner’s Guide
A practical guide to destination wedding guest logistics for planners — save-the-dates, room blocks, travel spreadsheets, transfers, itineraries and who owns what.
Wedding Planner Overtime: How to Handle Hours Beyond Your Package
How to handle wedding planner overtime — define coverage hours, write a fair overtime clause, talk to couples kindly and protect your team when weddings run late.
What I’d Never Do at My Own Wedding
Wedding planner and educator Jac Bowie on the eight things she’d never do at her own wedding — and what 20 years of live events and training planners taught her about each one.
styling & floral
All styling stories →
business & marketing
All business stories →
Wedding Planner Burnout: What I’d Tell You Before You Start
Jac Bowie, Owner & CEO of The Wedding Academy, on why wedding planner burnout usually comes from the business model, not the weddings — and the boundaries, pricing and systems that fix it.
Wedding Planner Website Copy: What to Write on Every Page
A page-by-page guide to wedding planner website copy — what to write on your home, about, services, portfolio, process, FAQ and contact pages to turn visitors into enquiries.
Wedding Planner Portfolio: What to Include With No Past Clients
How to build a wedding planner portfolio with no past clients — styled shoots, assisting work, sample documents and process case studies, plus what to include and the honesty rules to follow.
turn what you’re reading into a career
Online certificate courses in wedding planning, styling, floral design and business. Self-paced, 100% online — more than 11,000 students since 2004.
See the certificates →
