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Advanced Certificate in Wedding Planning, Styling & Business
Combining our three most popular Certificate Courses, Wedding Planning, Wedding Styling and Business & Marketing, to give you one comprehensive course
Become a Certified Wedding Planner & Stylist (CWPS)
Achieve your dream of becoming a wedding planner and a business owner with one step-by-step course including our three core Certificate Courses in Wedding Planning, Wedding Styling and Wedding Business & Marketing.
This course combines ALL the modules and lessons from our three core certificate courses. It’s our most comprehensive course and effectively gives you three courses for the price of two.
Our Advanced Certificate course will show you how to build a profitable wedding planning & styling business that attracts dozens of clients and make a living doing what you love
If you’re looking to start a new career or build a business, this course is the ultimate step-by-step blueprint to do it in record time.
Choose this course if you’d like to:
- Plan & style the perfect wedding and make their special day one to remember (and make a tidy profit doing it!)
- Grow in little to no time by attracting dozens of excited and ready-to-pay clients with proven marketing & business techniques
- Gain a recognised Certification and prove that you're a professional in a career you love!
- Connect with other wedding professionals worldwide
- Have the support of a local Mentor when you need it
Includes...
Inside your course:
- Engaging Audio and Video Content that makes learning wedding planning a simple and exciting process
- A 'Done-For-You' Business Launch Blueprint that takes the guesswork out of starting your entrepreneurial journey
- Templates, Checklists, & Cheat Sheets to ensure you start making a profit and growing your business as soon as possible
- Private Community Full of Like Minded Wedding Lovers sharing their invaluable tips, experiences, and knowledge
- An Internationally Recognised Certification to present to clients and bolster your perceived expertise (this makes landing clients far easier!)
- Worksheets, Course Notes, & Transcripts to make studying and implementing your new skills a breeze
- Live Tutorials From our Expert Wedding Mentors Every Week (helping you to continue learning more, improving your skills, and growing your business!)
- Lifetime Access to All Content allowing you to work at your own chosen speed and retouch on prior content whenever needed
Course Contents:
Certificate in Wedding Planning
- Introducing the Wedding Industry
- Think Like a Planner
- Creating a Concept
- Developing a Theme
- The Psychology of a Bride
- Client Consultations
- Preparing a Wedding Budget
- Location & Ceremony
- Sourcing Your Vendors
- Wedding Catering & Rentals
- Music & Entertainment
- Planning Socially Safe & Distanced Weddings
- Understanding Floral Design as a Wedding Planner
- Working with Installations
- Floral Design Demonstration
- Floral Design with Karen Tran
- The Wedding Day
Certificate in Wedding Styling
- What is Design
- Becoming a Stylist
- Finding Your Inspiration
- The Stylist’s Toolbox
- Using Colour in Wedding Styling
- The Colour Wheel
- The Psychology of Colour
- Candles and Lighting
- Stationery Items
- Fabric and Furnishings
- Tabletop Design
- How to Use Lighting in Styling
- Lighting 101
- How to use Flowers and Best Practices
- Floral Style and Aesthetics
- Opulent Luxury
- Modern Relaxed
- Minimalist Chic
- Floor & Spacial Planning
- Wedding Venues
- Working with Marquees
- How to work with Vendors
- Producing Your Design
- Creating Proposals
- Budgets & Pricing
- Pricing Your Styling Stock
- The Design Consultation
- The Design Mockup
Certificate in Wedding Business & Marketing
The first step in identifying your business DNA is discovering your why. You will learn how to define your purpose, values, and mission, and how to use these elements to create a strong and authentic brand identity. By understanding your why, you will be able to communicate your unique value proposition to potential clients and customers, differentiate yourself from your competitors, and build a loyal customer base.
In this module, you will also learn how to conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. This analysis will help you to understand your business’s internal and external environment and identify areas where you can improve and capitalize on opportunities.
The first step in finding your ideal client is to create your ideal client avatar. You will learn how to define your ideal client’s demographics, psychographics, and behavior patterns, and how to use this information to create targeted marketing campaigns that resonate with your target audience. By understanding your ideal client’s needs, wants, and pain points, you will be able to create products and services that meet their specific needs and provide value to them.
In addition to creating your ideal client avatar, you will also learn how to avoid copycat syndrome by creating a unique and authentic brand identity. You will learn how to differentiate yourself from your competitors by identifying your unique selling proposition and using it to create a brand identity that resonates with your target audience. By creating a brand identity that is true to your values and mission, you will be able to build a loyal customer base and stand out from the crowd.
The first step in creating your business plan is to define your business goals and objectives. You will learn how to identify your short-term and long-term goals, and how to develop a strategy to achieve them. You will also learn how to create a mission statement, define your core values, and establish a unique selling proposition that differentiates you from your competitors.
Once you have defined your business goals and objectives, you will learn how to conduct market research and analyze your competition. You will learn how to identify your target audience, understand their needs and wants, and create products and services that meet their specific needs. You will also learn how to develop a pricing strategy that is competitive and profitable.
You will also have access to a bonus video on Fearless Growth for Today’s Business. This video will provide you with insights and strategies for growing your business in today’s fast-paced and competitive market. You will learn how to stay ahead of the curve, identify emerging trends, and seize new opportunities for growth.
The first step in pricing your services is to understand your costs and how to calculate them. You will learn how to identify your fixed and variable costs, and how to use this information to develop pricing strategies that ensure profitability. You will also learn how to use pricing formulas to set prices that are competitive, but also allow for a healthy profit margin.
Once you have a solid understanding of your costs and how to calculate them, you will learn how to develop pricing strategies that appeal to your target audience. You will learn how to differentiate your pricing based on the value you offer, and how to communicate this value to your clients. You will also learn how to use pricing psychology to influence purchasing decisions and maximize your revenue.
In addition to pricing strategies and formulas, you will have access to a bonus video on Show Me The Money. This video will provide you with tips and strategies for increasing your revenue, maximizing your profits, and growing your business. You will learn how to negotiate effectively with clients, create upsell and cross-sell opportunities, and leverage your pricing to attract more clients.
In the ever-evolving wedding industry, personalized marketing has become a crucial aspect of attracting and retaining customers. This module will delve into the significance of personalized marketing and guide participants on effective strategies to tailor marketing messages, offer personalized experiences, and create memorable customer journeys that enhance customer satisfaction and loyalty.
Focus on the power of emotional branding and storytelling in connecting with wedding clients on a deeper level. Teach participants how to craft compelling narratives, evoke emotions through marketing materials, and build authentic brand experiences that resonate with couples.
With the increasing use of voice search through devices like Amazon Alexa and Google Home, discuss the importance of optimizing wedding businesses for voice search. Teach participants how to structure content, enhance local search visibility, and leverage voice-activated assistants for marketing purposes.
The first part of this module covers contracts. You will learn how to create contracts that protect both you and your clients, and outline the terms of your services. You will learn how to identify the key elements of a contract, including the scope of services, fees and payment terms, cancellation policies, and liability limitations. You will also learn how to use contracts to manage client expectations, minimize disputes, and protect yourself from legal liabilities.
The second part of this module covers insurance. You will learn about the different types of insurance that are necessary to protect your wedding business, such as liability insurance, property insurance, and workers’ compensation insurance. You will learn how to identify the risks that your business faces and how to select the right insurance policies to protect yourself and your clients.
Throughout the module, you will also learn about the legal regulations that govern the wedding industry, such as licensing requirements, permits, and taxes. You will learn how to comply with these regulations and avoid legal troubles.
Covers a diverse range of topics crucial to understanding and implementing effective marketing strategies.
Participants will explore “The Foundation of Marketing,” which includes the fundamental principles and concepts that underpin successful marketing campaigns.
They will also learn about “Romancing Your Client,” discovering strategies to engage and build lasting relationships with customers. The module further delves into “The Client Experience,” examining ways to create exceptional customer experiences that drive loyalty and satisfaction.
Finally, participants will gain insights into “The Psychology of Sales,” understanding consumer behavior and learning persuasive techniques to influence purchasing decisions. By the end of this module, participants will have a solid understanding of marketing principles and the skills necessary to create impactful marketing strategies that resonate with customers and drive business growth.
Throughout this module, participants will dive into key topics that form the building blocks of a successful marketing strategy. “Your Marketing Research” will guide participants through the process of conducting market research, analyzing target audiences, and identifying market trends and competitors. “Your Marketing Messaging” explores the importance of crafting compelling and persuasive messages that resonate with the target market.
Participants will learn about brand positioning, unique selling propositions, and effective storytelling techniques. “Your Marketing Channels” focuses on selecting and leveraging appropriate marketing channels, including traditional and digital platforms, to reach the target audience effectively.
Lastly, participants will learn how to bring everything together and create a cohesive “Marketing Plan” that outlines goals, strategies, tactics, and metrics for measuring success. By the end of this module, participants will be equipped with the skills to develop a well-rounded marketing plan that aligns with business objectives and drives results.
The first part of this module covers creating content. You will learn how to create high-quality, visually appealing content that resonates with your target audience.
You will learn about different content types, including images, videos, and stories, and how to create a content calendar to plan your posts in advance.
The second part of this module covers what to post and when. You will learn about the different types of posts you can create, including educational, promotional, and behind-the-scenes content. You will learn how to choose the right mix of content for your audience and how to optimize your posting schedule for maximum engagement.
The third part of this module covers Facebook 101. You will learn how to create a Facebook business page, how to optimize your page for search, and how to use Facebook ads to reach your target audience.
The fourth part of this module covers Instagram 101. You will learn how to create an Instagram business profile, how to use hashtags to increase your reach, and how to use Instagram stories to engage with your audience.
Take a deep dive into the latest trends and strategies in social media marketing for the wedding industry. Cover platforms like Instagram, TikTok, and Pinterest, and discuss techniques for maximizing engagement, creating viral content, and driving conversions through social media channels.
Explore the growing influence of social media influencers and how they can be leveraged to promote wedding businesses. Cover topics such as identifying the right influencers, creating effective partnerships, and measuring the success of influencer marketing campaigns.
The first part of this module covers website set up basics. You will learn about different website platforms, how to choose the right one for your business, and how to register a domain name and hosting. You will also learn about the importance of website security and how to protect your site from hackers and malware.
The second part of this module covers content and navigation. You will learn how to create a website that effectively showcases your services, portfolio, and pricing. You will learn how to write compelling copy, choose the right images, and create a user-friendly navigation system. You will also learn about search engine optimization (SEO) and how to optimize your website for search engines.
The third part of this module covers launch and maintenance. You will learn how to launch your website and make it live for the world to see. You will also learn how to maintain your website, update content regularly, and troubleshoot any technical issues that may arise.
Introduce the importance of data analytics in understanding and optimizing marketing efforts. Teach participants how to analyze website traffic, track customer behavior, and make data-driven decisions to improve marketing campaigns and drive business growth.
In this module, you will learn how to create a styled shoot that showcases your wedding business and attracts potential clients. A styled shoot is a photo shoot that is styled to showcase specific products, services, or wedding themes. It is a valuable marketing tool for wedding businesses as it allows you to showcase your creativity and services.
The first part of this module covers creating the concept for your styled shoot. You will learn how to choose a theme, color scheme, and mood that aligns with your brand and attracts your ideal clients. You will also learn how to create a vision board and storyboard to communicate your concept to your team.
The second part of this module covers the planning process. You will learn how to create a timeline, budget, and vendor list for your styled shoot. You will also learn how to communicate your vision to your team and collaborate with them to bring your concept to life.
The third part of this module covers preparation and details. You will learn how to source and style props, choose the right venue, and create a shot list for your photographer. You will also learn about lighting and how to create a mood that aligns with your concept.
The fourth part of this module covers marketing your styled shoot. You will learn how to use your styled shoot to market your wedding business and attract potential clients. You will learn how to create a blog post, social media posts, and a press release to promote your shoot and showcase your work.
Advanced Certificate in Wedding Planning, Styling & Business
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What our students say...
Best thing I’ve done business wise.
You take what you need and if you are not sure, the advisors are there to help.
Image Credits:
Styled Shoot at Morden Hall, London, UK
Stylist: WA Student Jessica Fasciano | Photographer: Leesha Williams
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2023 Wedding Trend Report
Enjoy our Wedding Trend Report, written by the industry for the industry. Get the latest trends globally from experts around the world.
