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Certificate in Wedding Business and Marketing

Learn how to launch, run, and grow a profitable wedding business with the most up-to-date client and marketing skills

Become a Certified Wedding Professional (CWP)

Whether you already have a profitable wedding business or you’re looking to start one, this comprehensive course covers everything you need to know.

Become an entrepreneur in an industry full of creativity, passion, and excitement. If the idea of building a business excites you, then you’ve got what it takes.

By combining your work ethic and passion for weddings with our marketing & business skills, launching and growing your dream business becomes a whole lot easier.

You’ll discover the skills to source and land more clients, work with people you want to work with, and boost your profits with the most up-to-date marketing techniques.. All packages into one step-by-step course!

Choose this course if you’d like to:

Includes...

Inside your course:

Course Modules:

The first step in identifying your business DNA is discovering your why. You will learn how to define your purpose, values, and mission, and how to use these elements to create a strong and authentic brand identity. By understanding your why, you will be able to communicate your unique value proposition to potential clients and customers, differentiate yourself from your competitors, and build a loyal customer base.

In this module, you will also learn how to conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. This analysis will help you to understand your business’s internal and external environment and identify areas where you can improve and capitalize on opportunities.

The first step in finding your ideal client is to create your ideal client avatar. You will learn how to define your ideal client’s demographics, psychographics, and behavior patterns, and how to use this information to create targeted marketing campaigns that resonate with your target audience. By understanding your ideal client’s needs, wants, and pain points, you will be able to create products and services that meet their specific needs and provide value to them.

In addition to creating your ideal client avatar, you will also learn how to avoid copycat syndrome by creating a unique and authentic brand identity. You will learn how to differentiate yourself from your competitors by identifying your unique selling proposition and using it to create a brand identity that resonates with your target audience. By creating a brand identity that is true to your values and mission, you will be able to build a loyal customer base and stand out from the crowd.

The first step in creating your business plan is to define your business goals and objectives. You will learn how to identify your short-term and long-term goals, and how to develop a strategy to achieve them. You will also learn how to create a mission statement, define your core values, and establish a unique selling proposition that differentiates you from your competitors.

Once you have defined your business goals and objectives, you will learn how to conduct market research and analyze your competition. You will learn how to identify your target audience, understand their needs and wants, and create products and services that meet their specific needs. You will also learn how to develop a pricing strategy that is competitive and profitable.

You will also have access to a bonus video on Fearless Growth for Today’s Business. This video will provide you with insights and strategies for growing your business in today’s fast-paced and competitive market. You will learn how to stay ahead of the curve, identify emerging trends, and seize new opportunities for growth.

The first step in pricing your services is to understand your costs and how to calculate them. You will learn how to identify your fixed and variable costs, and how to use this information to develop pricing strategies that ensure profitability. You will also learn how to use pricing formulas to set prices that are competitive, but also allow for a healthy profit margin.

Once you have a solid understanding of your costs and how to calculate them, you will learn how to develop pricing strategies that appeal to your target audience. You will learn how to differentiate your pricing based on the value you offer, and how to communicate this value to your clients. You will also learn how to use pricing psychology to influence purchasing decisions and maximize your revenue.

In addition to pricing strategies and formulas, you will have access to a bonus video on Show Me The Money. This video will provide you with tips and strategies for increasing your revenue, maximizing your profits, and growing your business. You will learn how to negotiate effectively with clients, create upsell and cross-sell opportunities, and leverage your pricing to attract more clients.

In the ever-evolving wedding industry, personalized marketing has become a crucial aspect of attracting and retaining customers. This module will delve into the significance of personalized marketing and guide participants on effective strategies to tailor marketing messages, offer personalized experiences, and create memorable customer journeys that enhance customer satisfaction and loyalty.

Focus on the power of emotional branding and storytelling in connecting with wedding clients on a deeper level. Teach participants how to craft compelling narratives, evoke emotions through marketing materials, and build authentic brand experiences that resonate with couples.

With the increasing use of voice search through devices like Amazon Alexa and Google Home, discuss the importance of optimizing wedding businesses for voice search. Teach participants how to structure content, enhance local search visibility, and leverage voice-activated assistants for marketing purposes.

The first part of this module covers contracts. You will learn how to create contracts that protect both you and your clients, and outline the terms of your services. You will learn how to identify the key elements of a contract, including the scope of services, fees and payment terms, cancellation policies, and liability limitations. You will also learn how to use contracts to manage client expectations, minimize disputes, and protect yourself from legal liabilities.

The second part of this module covers insurance. You will learn about the different types of insurance that are necessary to protect your wedding business, such as liability insurance, property insurance, and workers’ compensation insurance. You will learn how to identify the risks that your business faces and how to select the right insurance policies to protect yourself and your clients.

Throughout the module, you will also learn about the legal regulations that govern the wedding industry, such as licensing requirements, permits, and taxes. You will learn how to comply with these regulations and avoid legal troubles.

The first part of this module covers the foundation of marketing. You will learn about the four Ps of marketing – product, price, promotion, and place – and how to use them to create a marketing plan that appeals to your target audience. You will also learn about market research and how to use it to identify your ideal client and create a marketing strategy that resonates with them.

The second part of this module covers romancing your client. You will learn about the importance of building a personal connection with your clients and how to create a brand that speaks to their emotional needs. You will learn how to use storytelling and branding to differentiate your business from your competitors and build a loyal following.

The third part of this module covers the client experience. You will learn about the importance of creating a positive and memorable experience for your clients, from the initial consultation to the wedding day itself. You will learn how to create a seamless and stress-free experience for your clients, and how to use their feedback to improve your services and build a reputation for excellence.

The final part of this module covers the psychology of sales. You will learn about the different stages of the sales process and how to use psychology to influence purchasing decisions. You will learn how to identify your clients’ needs and desires and how to communicate the value of your services in a way that resonates with them.

The first part of this module covers your marketing research. You will learn how to conduct market research to gain insights into your target audience, including their demographics, behavior, and preferences. You will learn how to use this information to create a customer profile, or buyer persona, that represents your ideal client.

The second part of this module covers your marketing messaging. You will learn how to craft a compelling message that speaks directly to your ideal client’s needs and desires. You will learn how to differentiate your business from your competitors and position yourself as the go-to solution for your ideal client’s wedding needs.

The third part of this module covers your marketing channels. You will learn about the different marketing channels available to you, including social media, email marketing, advertising, and more. You will learn how to choose the right channels for your business and how to create content that resonates with your target audience.

The final part of this module covers your marketing plan. You will learn how to create a comprehensive marketing plan that incorporates your research, messaging, and channels. You will learn how to set marketing goals, create a budget, and measure the success of your marketing efforts.

The first part of this module covers creating content. You will learn how to create high-quality, visually appealing content that resonates with your target audience. You will learn about different content types, including images, videos, and stories, and how to create a content calendar to plan your posts in advance.

The second part of this module covers what to post and when. You will learn about the different types of posts you can create, including educational, promotional, and behind-the-scenes content. You will learn how to choose the right mix of content for your audience and how to optimize your posting schedule for maximum engagement.

The third part of this module covers Facebook 101. You will learn how to create a Facebook business page, how to optimize your page for search, and how to use Facebook ads to reach your target audience.

The fourth part of this module covers Instagram 101. You will learn how to create an Instagram business profile, how to use hashtags to increase your reach, and how to use Instagram stories to engage with your audience.

Take a deep dive into the latest trends and strategies in social media marketing for the wedding industry. Cover platforms like Instagram, TikTok, and Pinterest, and discuss techniques for maximizing engagement, creating viral content, and driving conversions through social media channels.

Explore the growing influence of social media influencers and how they can be leveraged to promote wedding businesses. Cover topics such as identifying the right influencers, creating effective partnerships, and measuring the success of influencer marketing campaigns.

The first part of this module covers website set up basics. You will learn about different website platforms, how to choose the right one for your business, and how to register a domain name and hosting. You will also learn about the importance of website security and how to protect your site from hackers and malware.

The second part of this module covers content and navigation. You will learn how to create a website that effectively showcases your services, portfolio, and pricing. You will learn how to write compelling copy, choose the right images, and create a user-friendly navigation system. You will also learn about search engine optimization (SEO) and how to optimize your website for search engines.

The third part of this module covers launch and maintenance. You will learn how to launch your website and make it live for the world to see. You will also learn how to maintain your website, update content regularly, and troubleshoot any technical issues that may arise.

Introduce the importance of data analytics in understanding and optimizing marketing efforts. Teach participants how to analyze website traffic, track customer behavior, and make data-driven decisions to improve marketing campaigns and drive business growth.

In this module, you will learn how to create a styled shoot that showcases your wedding business and attracts potential clients. A styled shoot is a photo shoot that is styled to showcase specific products, services, or wedding themes. It is a valuable marketing tool for wedding businesses as it allows you to showcase your creativity and services.

The first part of this module covers creating the concept for your styled shoot. You will learn how to choose a theme, color scheme, and mood that aligns with your brand and attracts your ideal clients. You will also learn how to create a vision board and storyboard to communicate your concept to your team.

The second part of this module covers the planning process. You will learn how to create a timeline, budget, and vendor list for your styled shoot. You will also learn how to communicate your vision to your team and collaborate with them to bring your concept to life.

The third part of this module covers preparation and details. You will learn how to source and style props, choose the right venue, and create a shot list for your photographer. You will also learn about lighting and how to create a mood that aligns with your concept.

The fourth part of this module covers marketing your styled shoot. You will learn how to use your styled shoot to market your wedding business and attract potential clients. You will learn how to create a blog post, social media posts, and a press release to promote your shoot and showcase your work.

Certificate in Wedding Business & Marketing

USD

$ 597
  • Payment plan available

EUR

597
  • Payment plan available

GBP

£ 479
  • Payment plan available

AUD

$ 897
  • Payment plan available

Got Questions?

Scan the QR Code to start a conversation on WhatsApp – or simply chat on our Live Chat below.

What our students say...

I was really unsure whether i could actually achieve my dream of creating a business within the wedding industry, but the academy team are so encouraging. I've since joined the academy and love it!
Jess Daly
Wedding Planner
The course offers in-depth information and instruction on everything you need. The mentors are also readily available for tips and advice.
Jolanda Gelissen
Wedding Planner
From my very first contact with the Wedding Academy, I have felt part of a wonderful, supportive community.The courses are well explained and there are a multitude of avenues to get additional information and support if required.Being part of the academy is like having your own business mentor by your side.
Tracy Yates
Wedding Planner
Absolutely love the Wedding Academy. I get so excited to learn and to study hard with them. The mentors are lovely and very knowledgeable, they are always there to help and guide you. I have learnt so much and love that I am still learning.
Kimberley Devonport
Wedding Planner
Bootcamp was an amazing experience and I learnt so much. I now have a much clearer picture of the business I want to run. I'm excited to learn more. Big bonus, I've even made some new friends
Alexandria McElhone
Wedding Planner
I really learned a lot about myself and the direction I want to take my business in. I have just completed the Launchpad course and I Loved every minute of it. The WA community is amazing.
Angela Devlin
Wedding Planner
The Wedding Academy is an amazing community. I’ve had the pleasure of being a student here for 2 years and I couldn’t recommend it enough if you dream about working in the event industry with wonderful, kind people who support each other.
Malia
Wedding Planner
Love this WA 😍 who gave me a new motivation to follow my dreams and the tools I need to grow my business. I'm happy to be a part of this community. Thanks to all for giving themselves selflessly on educating and guiding me to my success.
Petra Starbek
Wedding Planner
I didn't know what to expect when I first joined, but I didn't expect to rebrand & find my ideal clients. In 4 days I learnt more about myself & my business. Highly recommend WA to everyone in the wedding industry
Jennifer Marchant
Wedding Planner
Studying at WA give me the courage to want to start my own business. It helped me to start thinking outside the box and give me the kick I needed to start believing in myself.
Sharon Passley Brown
Wedding Planner
Making the decision to purchase the Advanced Certificate was one of the best decisions I have ever made. The course content is out of this world and no stone is left untouched
Hope Douglas
Wedding Planner
I am very happy I signed up for my WA course and the Facebook WA student group, both have taught me a lot and given me the confidence, courage and knowledge I needed to know all there is to know about starting a wedding planning business.
Manuela Sams
Wedding Planner
I absolutely LOVE this school! It's so personal, they actually see everyone of the individual students even though you got it all in your own hands. This education have it all! It's both well designed, well composed and comprehensive.
Therese Willén
Wedding Planner
I would 100% recommend anyone who wants to follow their dream of being in the wedding industry to join the Wedding Academy family. The Wedding Academy has been truly amazing and I couldn't thank them enough!
Mandy Edwards
Wedding Planner
My experience at the Academy was so Amazing...Very supportive Admin and students, easy access to high value info. Interactive facebook group..i would say it was aworthy investment. I would choose them over and over again.
Mukonyezi Sarah
Wedding Planner
I'm so happy that I found out Wedding Academy. I enjoyed every moment of it. 💛
Naomi C
Wedding Planner
I am a current student of the wedding academy, I am a doing the wedding business course a member of the launchpad 2021 group. I am learning a great deal I am enjoying the courses and the live sessions. I get the courage I needed.
Sharon Antoinette Passley Brown
Wedding Planner
I completed the Advanced Certificate. It was challenging to balance everything BUT I had the most amazing support from my tutor and her feedback to each assignment was amazing and encouraging.
Kamoy Douglas Clarke
Wedding Planner
I am a current student of the wedding academy, I am a doing the wedding business course a member of the launchpad 2021 group. I am learning a great deal I am enjoying the courses and the live sessions. I get the courage I needed.
Sharon Antoinette Passley Brown
Wedding Planner
This course has change my life and business thought I knew everything I needed to know until i did the advance planning styling and business also doing the floral certification. This course was a dream come true. Don't sleep on the academy.
Tamisha Griffith
Wedding Planner
The Wedding Academy is hands down the WAY TO GO. This community has.it. all. After doing my research on what investment was best to start my career path in the wedding industry, I still, a year later, know for a fact, I made the best decision.
Betsy
Wedding Planner
I thoroughly enjoyed all the course content and the support from the Wedding Academy team was professional and insightful. This course has given me the confidence to launch my own business and so I would highly recommend to others.
Elizabeth Robinson
Wedding Planner
There’s everything to love about WA & a course to learn new skills is just the start...so much added value from the forward-thinking & well-motivated WA Team; just fantastic! Highly recommend WA to anyone wanting a wedding industry career!
Penny Jackson
Wedding Planner
I learnt so much in such a short period of time. It gave me so much inspiration, belief in myself, and confidence to start my own business. The community is amazing. Fully enjoyed it!
Tatiana Franks
Wedding Planner
When I first joined the wedding academy I was a bit concerned about how I was going to get through it but with the help from my mentor and all the other wedding planners it was an amazing experience.
Laura Preston
Wedding Planner
I literally love the W/A. I feel ready and buzzing to go with my styling and planning business. 100% recommend
Nicky
Wedding Planner
It’s been an amazing journey both in course content and support which is outstanding and the lovely friends I have made around the world.
Best thing I’ve done business wise.
Ellie Smart
Wedding Planner
The Wedding planning, styling & business course, is what you need to start up your new wedding planning business, and where to go for training, knowledge and support.
I now have the skills and confidence to launch my own business.
Nicky Clements
Wedding Planner
The courses are well thought out and the live classes are AMAZING! I really like that the courses aren't focused on selling you into the next course.
You take what you need and if you are not sure, the advisors are there to help. ❤
Lisa Okoli
Wedding Planner
The course is full of great content, you have all the tools you need to make your wedding planning business dream come true. Everyone is so helpful you really feel like your part of one big family.
Jessica Hurren
Wedding Planner
The course is set up in a logical way; it allows you to go back and reflect as needed while moving forward. The live sessions were a valuable addition. I definitely recommend!
Jolanda Gelissen
Wedding Planner
As one of the students at The Wedding Academy I have to say that the program is stunning. It’s easy to learn, inspiring and educational. It’s great!
Emilia Ricciuti
Wedding Planner
I would recommend The Wedding Academy for anyone involved in the wedding business. There is so much relevant information, not just for wedding planners, all given in an easy to understand and entertaining way.
Barbara Harley
Wedding Planner
Even though I have graduated in 2019, the Academy has been a constant active support in my professional life. There are always additional marketing courses to do, the Mentors are always there to guide us and really you are part of a global family.
Alexandra Morosan
Wedding Planner
It's been over a year since I signed up with the Wedding Academy and I cannot be happier with the dedication and support of Kylie and her team. The tools and resources they offer are invaluable and all you need to fulfil your dream career
Sonya Uribe
Wedding Planner
"Totally unexpected! In 1 week I went from a total newby to ""I want to do this for living"". Kylie was extremely inspiring and ready to help us remove all our doubts and fears. All the mentors were available 24/7 to answer all our questions."
Julijana
Wedding Planner
The best decision i have made so far for my business and its growth I am now clear on the direction my business is heading and happy that the financial investment is secure. I found it so valuable i signed up for the full course.
Ellie Smart
Wedding Planner
Incredibly informative and comprehensive course. There's constant support from mentors and a sense of community amongst students across the globe. I love that the team work hard to keep information current in the industry.
Rachel Moore
Wedding Planner

Grab the freebie!

2023 Wedding Trend Report

Enjoy our Wedding Trend Report, written by the industry for the industry. Get the latest trends globally from experts around the world.

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.