Floral pricing guides

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Should you publish your prices on you website for potential clients?

This is a hard one, and a personal decision for each individual business. Unlike other suppliers, a florists job is generally bespoke to the wedding/couple and therefore it may be difficult to advertise price guides. If you offer packages it may be easier to price and advertise the packages. 

Although, could it save you time and energy by publishing estimate prices for your most frequently requested designs that generally don’t change in terms of quantity of materials? 

Last month, after numerous years without advertising my prices, I added a price guide on my website. I did this because I was noticing a trend in couples enquiring with me, but not hearing back after I sent their quote out. This can be a really hard reality, especially after taking the time to have a consultation and compiling the quote. In addition, I have seen a rise in couples messaging and asking if I had a price guide, which appears as though florist quotes are being compared. Florists are not like for like, and neither are their designs, as variety, quality and quantity of flowers are going to vary, so don’t base your prices or another florist.

The pricing guide I published on my website features my most popular designs and therefore a potential couple can look at that before they make the decision to enquire. It may mean I get less enquiries, however, hopefully it means the enquiries that do come through are more serious about booking and not comparing quotes with other florists. 

Photographer: https://www.tomhalliday.com

Florist: https://www.rosedecorstyling.co.uk


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

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Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.