a wedding business coach who has actually run one.
Private coaching for wedding planners, stylists, florists, celebrants and photographers who are busy but not profitable. One hour with Jac Bowie — founder of The Wedding Academy, 20+ years in the industry, 11,000+ students trained — and you leave with a plan you can action that week.
See coaching optionsHow it works

you're not short on ideas. you're short on a decision.
booked out, still broke
Your diary is full and your bank account isn't. Your prices were set three years ago and you've been too nervous to move them.
you are the business
Enquiries, styling, admin, socials, invoicing, the lot. No systems means no ceiling — except your own energy.
quiet enquiries
Your work is beautiful and nobody's seeing it. You post, you hope, you repeat. Nobody has told you what actually converts.
simple, fast, no discovery-call theatre.
book & pay
Choose a time that suits your timezone. Payment confirms the slot.
send it over
A short intake form: your numbers, your offer, and the one thing you want solved.
the hour
60 minutes on Zoom. Direct, specific, no fluff — and recorded so you can rewatch it.
your plan
Within 48 hours you get a written action plan plus any templates you need.
two ways to work with me.
Hour of Power
One-off 60-minute wedding business coaching session
- 60 minutes 1:1 with Jac on Zoom, anywhere in the world
- Pre-session intake so we skip the warm-up
- Session recording, yours to keep
- Written action plan within 48 hours
- Relevant templates from our library included
- 14 days of email follow-up on what we decided
Want momentum? 3-session Power Pack — $747 (save $144), used within 6 months. Get the Power Pack
The Coaching Circle
Ongoing wedding business coaching + WhatsApp access
- 90-minute deep-dive strategy session in month one — your whole business, mapped
- Monthly 60-minute coaching call to keep you moving
- Exclusive WhatsApp access to Jac for the quick calls — pricing a quote, handling a difficult client, "should I say yes to this?" (Mon–Fri, replies within one business day)
- Quarterly numbers review — revenue, pricing, conversion
- Every Wedding Academy template, contract and pricing tool
- 20% off any certificate course for you and your team
3-month minimum, then month to month. Pay yearly: $4,970 (2 months free). Limited to 12 clients at a time.
Prices in USD. Coaching time is reserved for you, so sessions are non-refundable — reschedule free with 48 hours' notice.
hi, i'm jac.
I've been in the wedding and events industry for more than 20 years and I've run The Wedding Academy since 2004 — 100% online, more than 11,000 students trained across planning, styling, floral design and wedding business.
I've also built and sold businesses, run agencies, made the pricing mistakes, hired the wrong people and worked the seasons where the money didn't match the effort. That's the part that makes me useful. I'm not going to hand you a mindset worksheet. I'm going to look at your numbers, your offer and your marketing and tell you what I'd do.
what people say after an hour.
“I put my packages up by 40% the week after and booked the next three enquiries anyway.”Wedding planner
“Jac told me in ten minutes what two years of Instagram advice hadn't.”Wedding stylist
“The WhatsApp access is the bit I'd never give up. I don't sit on decisions for a week anymore.”Florist
questions.
Who is this wedding business coaching for?
Wedding and event professionals running their own business — planners, stylists, florists, celebrants, photographers, venues — whether you're in year one or year twelve. It's also for course graduates ready to turn training into paying clients.
What if I don't know what to ask?
That's what the intake form is for. Most people arrive saying “everything” and leave with the one thing that matters most fixed first.
What time zones do you coach in?
Jac is on the Sunshine Coast, Australia (UTC+10) and holds sessions across AU/NZ, UK/EU and US-friendly hours. Times show in your local timezone when you book.
What does the WhatsApp access actually include?
A direct line to Jac for short, specific questions — voice notes welcome. Monday to Friday, replies within one business day. It isn't 24/7, and it isn't a replacement for the calls; it's the thing that stops you being stuck for a week.
Can I upgrade from a single session?
Yes. Join the Coaching Circle within 30 days of your Hour of Power and your $297 comes off your first month.
Do you offer refunds?
No — coaching time is reserved for you. You can reschedule with 48 hours' notice, and the Coaching Circle can be cancelled after the three-month minimum.
How is this different from your courses?
The courses teach you the craft and the systems at your own pace. Coaching is about your business specifically — your prices, your market, your bottleneck.
let's fix the bottleneck.
One hour, or an ongoing seat at the table. Either way, you stop guessing.
Book the Hour of Power — $297Join the Coaching Circle — $497/mo