a wedding business coach who has actually run one.
Private coaching for wedding planners, stylists, florists, celebrants and photographers who are busy but not profitable. Work 1:1 with Jac Bowie — owner and CEO of The Wedding Academy, author of eight wedding handbooks, former owner of an 18-planner wedding company and two decades of building businesses — and leave with a plan you can action that week.
Enquire about coachingWhat it's worth
you're not short on ideas. you're short on a decision.
booked out, still broke
Your diary is full and your bank account isn't. Your prices were set three years ago and you've been too nervous to move them.
you are the business
Enquiries, styling, admin, socials, invoicing, the lot. No systems means no ceiling — except your own energy.
quiet enquiries
Your work is beautiful and nobody's seeing it. You post, you hope, you repeat. Nobody has told you what actually converts.
simple, fast, no discovery-call theatre.
get in touch
Send a quick message through our contact page. Tell us what you do and what's in the way.
find your fit
We'll recommend the right level of support and send full details and times in your timezone.
the session
1:1 on Zoom after a short intake. Direct, specific, no fluff — and recorded so you can rewatch it.
your plan
Within 48 hours you get a written action plan plus any templates you need.
what one good decision is worth.
Most wedding businesses don't have a talent problem. They have a pricing, packaging or enquiry problem, and it quietly costs them money every week it stays unfixed. Coaching isn't an expense on top of your business. It's how you stop paying for the problems you already have.
That's what underpricing by $300 costs you on every booking. Across 30 weddings it's $9,000 a year, every year, until someone shows you how to fix it.
Turn just one extra enquiry a month into a booking and that's 12 more weddings a year, from leads you're already getting.
The right systems and templates take the admin off your plate, so you get evenings back and you're not the bottleneck in your own business.
do the maths on your business.
Examples only. Plug in your own numbers. Pricing is one of the first things we look at together.
a year in extra income from the same number of weddings
two ways to work with me.
Hour of Power
for the decision you've been sitting on.
A focused 60-minute strategy session. Bring one big problem, like your pricing, your packages or why enquiries go quiet, and leave with it solved.
- 60 minutes 1:1 with Jac on Zoom, anywhere in the world
- Pre-session intake so we skip the warm-up
- Session recording, yours to keep
- Written action plan within 48 hours
- Relevant templates from our library included
- 14 days of email follow-up on what we decided
Want momentum? Ask about the 3-session Power Pack: three sessions over six months, ideal when you're repricing or relaunching.
The Coaching Circle
a coach in your corner, every month.
Ongoing coaching for owners who want someone checking their numbers and decisions all year, not just for one good hour.
- 90-minute deep-dive strategy session in month one — your whole business, mapped
- Monthly 60-minute coaching call to keep you moving
- Exclusive WhatsApp access to Jac for the quick calls — pricing a quote, handling a difficult client, "should I say yes to this?" (Mon–Fri, replies within one business day)
- Quarterly numbers review — revenue, pricing, conversion
- Every Wedding Academy template, contract and pricing tool
- 20% off any certificate course for you and your team
Limited to 12 clients at a time, so we can give every business real attention.
Investment is shared once we know which option fits your business. Coaching time is reserved for you, so sessions are non-refundable — reschedule free with 48 hours' notice.
hi, i'm jac.
Before weddings I spent twenty years producing: burlesque tours, theatre festivals, Mardi Gras entertainment and 500+ events. I founded Business in Heels, grew it to around 50 branches across 9 countries and sold it. Then I built Darling Don't Panic into a wedding planning company with a team of 18 planners.
In 2022 I bought The Wedding Academy, the 100% online school that has trained more than 11,000 wedding professionals since 2004. I've made the pricing mistakes, hired the wrong people and worked the seasons where the money didn't match the effort. That's what makes me useful. I won't hand you a mindset worksheet. I'll look at your numbers, your offer and your marketing and tell you what I'd do. I've also put everything I teach into eight books, The Wedding Academy Handbook series.
“Jac is a genius who brings to the table great experience and expertise coupled with a dramatic flair and great creativity. Excellent service and excellent value for your dollar!”
Stephen Cahill
Partner, Taylor and Scott Lawyers
“All of our dealings with Jac have been a pleasure. She's a hard working person that gets results! Her 'go-getter' attitude sees Jac successfully apply her many skills to the various projects she undertakes. She's fun, energetic and very helpful - in fact, she will actually go out of her way to help you - a quality few and far between these days!”
Brendan Southall
Sales & marketing strategist
“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”
Roland H.
Business-Life Coach
what changes after coaching.
clarity
You stop trying to fix everything at once. You know the one thing to fix first, and exactly how.confidence on price
You know what to charge and why, and you can say it to a couple without flinching.momentum
A written plan, the templates to carry it out and someone checking in. Decisions stop sitting for weeks.questions.
How much does coaching cost?
It depends on the level of support that suits your business, from a single strategy session to ongoing monthly coaching. Send us a message and we'll recommend the right option and send full details. One pricing or packaging fix can cover it many times over.
Who is this wedding business coaching for?
Wedding and event professionals running their own business — planners, stylists, florists, celebrants, photographers, venues — whether you're in year one or year twelve. It's also for course graduates ready to turn training into paying clients.
What if I don't know what to ask?
That's what the intake form is for. Most people arrive saying “everything” and leave with the one thing that matters most fixed first.
What time zones do you coach in?
Jac is based in Melbourne, Australia and coaches clients worldwide, with sessions across AU/NZ, UK/EU and US-friendly hours.
What does the WhatsApp access actually include?
A direct line to Jac for short, specific questions — voice notes welcome. Monday to Friday, replies within one business day. It isn't 24/7, and it isn't a replacement for the calls; it's the thing that stops you being stuck for a week.
Can I start with one session and continue later?
Yes. You can start with an Hour of Power and move into the Coaching Circle. Join within 30 days and what you've already invested comes off your first month.
Do you offer refunds?
No — coaching time is reserved for you. You can reschedule with 48 hours' notice, and the Coaching Circle can be cancelled after the three-month minimum.
How is this different from your courses?
The courses teach you the craft and the systems at your own pace. Coaching is about your business specifically — your prices, your market, your bottleneck.
let's fix the bottleneck.
One hour, or an ongoing seat at the table. Either way, you stop guessing.
