Wedding Academy | The Wedding Venue Handbook by Jac Bowie
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The Wedding Venue Handbook by Jac Bowie

Book nine of the wedding academy handbook series

The Wedding Venue Handbook

Everything you need to sell, run and grow a wedding venue: enquiries and show rounds, packages, minimum spends and contracts, marketing, spaces, food and beverage, run sheets and the wedding day itself, with venue recipes, stories from the field and fillable worksheets. Written for venue owners, managers and coordinators.

18chapters in six parts
90fillable worksheets
13Venue Toolkit tables
423full-colour pages

The ebook is a fillable PDF with instant download, sold direct by The Wedding Academy. The full-colour paperback is printed and shipped by Blurb.

what's inside

Inside the book

What's inside

  • The venue business: how venues really make money, venue types and models, and who does what in a venue team
  • Selling the venue: enquiries and the sales pipeline, holds and release dates, the show round, packages, rate cards, minimum spends, contracts and deposits
  • Marketing a venue: positioning and brand, photography, your website, local search, reviews, social search, directories, preferred suppliers and styled shoots
  • Spaces, design and food: capacities, floor plans and room flips, power, sound and access, styling and house rules, menus, allergens, bar packages and margin
  • Operations and the wedding day: planning with the couple, function sheets and run sheets, the day itself, weather calls, plan B, licensing, noise and curfews
  • Growing the venue: every couple and culture, accessibility, micro and weekday weddings, budgets, forecasting, profit and what to check before buying a venue

look inside

Real pages from the book

Look inside The Wedding Venue Handbook: contents
Contents
Look inside The Wedding Venue Handbook: chapter one
Chapter one
Look inside The Wedding Venue Handbook: stories and venue recipes
Stories and venue recipes
Look inside The Wedding Venue Handbook: The Venue Toolkit
The Venue Toolkit
Look inside The Wedding Venue Handbook: venue pricing and pipeline worksheets
Worksheets
The Wedding Venue Handbook fillable ebook shown on a tablet
The fillable ebook

Want to read more? Download the first chapter free.

who it's for

Written for you if…

You own or manage a wedding venue and want more bookings at better margins
You're a venue or in-house wedding coordinator who wants calmer, better-run wedding days
You're opening, buying or rethinking a venue and want to know how the business really works
Jac Bowie, author and owner and CEO of The Wedding Academy

Jac Bowie

Author · Owner & CEO, The Wedding Academy

About the author

meet jac bowie

“I wanted to put the best of that teaching into one place you could keep on your desk.”Jac Bowie, from the welcome

Jac Bowie is the owner and CEO of The Wedding Academy, the online school for wedding planners, stylists, florists and wedding business owners. The Academy has been training wedding professionals since 2004 and has taught more than 11,000 students around the world.

Jac took the Academy over in 2022 and is based in Melbourne, Australia. Before weddings, she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run. She is the author of nine books in The Wedding Academy Handbook series, from The Wedding Planner's Handbook to The Wedding Venue Handbook.

2004Academy founded
11,000+students taught
9handbooks
100%online

The handbook series by Jac

The Wedding Planner's Handbook by Jac BowieThe Wedding Stylist's Handbook, Volume One by Jac BowieThe Wedding Stylist's Handbook, Volume Two by Jac BowieThe Wedding Florist's Handbook by Jac BowieThe Wedding Business & Marketing Handbook 2026, Volume One by Jac BowieThe Wedding Business & Marketing Handbook 2026, Volume Two by Jac BowieThe Micro, Intimate & Destination Wedding Handbook by Jac BowieThe Couple's Wedding Planning Handbook by Jac BowieThe Wedding Venue Handbook by Jac Bowie
See all nine books

What people say about Jac · LinkedIn

“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”

Jade SardonFounder, Styled by Jade & Co

“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”

Roselle GowanDirector, Events Management & Festival Director

“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”

Roland H.Business-Life Coach

Read more recommendations on LinkedIn

Start reading today

Instant download, fillable worksheets, and yours to keep.

David Tutera

Wedding Academy | The Wedding Venue Handbook by Jac Bowie

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.