Book three of the wedding academy handbook series
The Wedding Florist's Handbook
From conditioning and mechanics to bouquets, installations and quoting. Floral recipes, a flower library and workbook pages.
The ebook is a fillable PDF with instant download, sold direct by The Wedding Academy.
what's inside
Inside the book
What's inside
- The florist's eye: what the job really involves, the principles of floral design, colour, season and sourcing local
- Knowing your flowers: names, roles and stem counts, foliage, buying, conditioning, your studio and foam-free mechanics
- Personal flowers: bouquets, buttonholes, corsages, crowns and wearable flowers
- Ceremony and reception: arches, aisles, installations, centrepieces, long-and-low tables and the finishing details
- The wedding, start to finish: consultations, proposals, contracts, pricing for profit and the wedding week to pack-down
- The business of flowers: running a floral business, portfolio, marketing and growth
look inside
Real pages from the book
Want to read more? Download the first chapter free.
who it's for
Written for you if…
Want to study it properly and earn a certificate? The book is built on our Certificate in Floral Design.
About the author
meet jac bowie
“I wanted to put the best of that teaching into one place you could keep on your desk.”Jac Bowie, from the welcome
Jac Bowie is the owner and CEO of The Wedding Academy, the online school for wedding planners, stylists, florists and wedding business owners. The Academy has been training wedding professionals since 2004 and has taught more than 11,000 students around the world.
Jac took the Academy over in 2022 and is based in Melbourne, Australia. Before weddings, she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run. She is the author of eight books in The Wedding Academy Handbook series, from this one to The Couple's Wedding Planning Handbook.
What people say about Jac · LinkedIn
“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”
Jade SardonFounder, Styled by Jade & Co“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”
Roselle GowanDirector, Events Management & Festival Director“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”
Roland H.Business-Life CoachStart reading today
Instant download, fillable worksheets, and yours to keep.
