Thewedding academy handbooks
A growing series of practical, beautifully illustrated handbooks by Jac Bowie, built from more than 20 years of Wedding Academy courses. Skills, real stories and workbook pages for planners, stylists, florists, destination specialists, wedding business owners, venue teams and anyone who sells weddings, plus a handbook for couples planning their own wedding. Every ebook is available now from our store.
the wedding planner's handbook
Everything you need to plan beautiful weddings and run a planning business: 20 chapters, 40 stories from the field and 139 worksheets.
- Client discovery, budgets and timelines
- Suppliers, contracts and the wedding day
- Pricing, packages and finding clients
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the wedding stylist's handbook
Design, colour, décor, lighting, tables and spaces. Styling recipes, a library of looks and workbook pages, published in two print volumes.
- Mood boards, colour and design concepts
- Décor, hire, lighting and tablescapes
- Installation, bump-in and a styling business
Two print volumes
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the wedding florist's handbook
From conditioning and mechanics to bouquets, installations and quoting. Floral recipes, a flower library and workbook pages.
- Flower care, tools and mechanics
- Bouquets, buttonholes and ceremony pieces
- Recipes, quoting and a floristry business
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the wedding business & marketing handbook
Brand, pricing, sales and marketing for 2026: Instagram, TikTok, Snapchat, Pinterest, SEO, AI and the tools that run a wedding business, from Aisle Planner to Dubsado. Published in two print volumes.
- Brand, pricing and packages that sell
- Instagram, TikTok, Snapchat and Pinterest in 2026
- Systems: CRM, contracts, AI and automation
Two print volumes
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the micro, intimate & destination wedding handbook
Elopements, micro weddings and destination weddings anywhere in the world: legal and symbolic ceremonies, cultures and customs, destination budgets and timelines, teams abroad, guest travel and the business behind it. Planning recipes, the Destination Atlas and workbook pages.
- Elopements, micro and intimate weddings
- Legalities, budgets and planning from afar
- Guest travel, risk and a destination business
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the couple's wedding planning handbook
Everything the professionals know, so you can plan your own wedding like one. Budget, guest list, venue, suppliers and contracts, styling, flowers, what you'll wear, ceremony, reception and the day itself, with planning recipes, real-life stories and fillable planning pages. The perfect engagement gift.
- Budgets, guest lists and the big bookings
- Design, flowers, attire and stationery
- The ceremony, the reception and the day itself
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the wedding venue handbook
Everything you need to sell, run and grow a wedding venue: enquiries and show rounds, packages, minimum spends and contracts, marketing, spaces, food and beverage, run sheets and the wedding day itself. Venue recipes, stories from the field, The Venue Toolkit and fillable worksheets for owners, managers and coordinators.
- Enquiries, show rounds, packages and contracts
- Marketing, spaces, food and beverage
- Run sheets, weather calls and the numbers behind it
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
the wedding sales handbook
Turn more enquiries into bookings, without ever feeling pushy: first replies, discovery calls, proposals, objections, closing, follow-up and referrals. Word-for-word scripts, sales recipes, stories from the field, The Sales Toolkit and fillable workbook pages for planners, stylists, florists, venues and every wedding supplier.
- First replies, discovery calls and proposals
- Objections, closing and follow-up, word for word
- Referrals, pipelines and your sales numbers
Paperback printed and shipped by Blurb. Ebook sold direct by The Wedding Academy.
About the author
meet jac bowie
“I wanted to put the best of that teaching into one place you could keep on your desk.”Jac Bowie, from the welcome
Jac Bowie is the owner and CEO of The Wedding Academy, the online school for wedding planners, stylists, florists and wedding business owners. The Academy has been training wedding professionals since 2004 and has taught more than 11,000 students around the world.
Jac took the Academy over in 2022 and is based in Melbourne, Australia. Before weddings, she spent years producing events and shows, from Mardi Gras to the Burlesque Ball and Business in Heels, so she knows what it takes to make a big day run. She is the author of ten books in The Wedding Academy Handbook series, from The Wedding Planner's Handbook to The Wedding Sales Handbook.
What people say about Jac · LinkedIn
“I've had the pleasure of knowing Jac Bowie for 12 years. I have worked with Jac on various occasions and she has always been very professional, dedicated and passionate in all areas of her work.”
Jade SardonFounder, Styled by Jade & Co“Jac is a great operator, full of energy fun and creativity. She has a wide range of talent and produces wonderful art experiences for our enjoyment.”
Roselle GowanDirector, Events Management & Festival Director“Jac is a whizz at organising events that sparkle.....pizzazz....buzz... a wonderful flair and creativity with bubbling enthusiasm.”
Roland H.Business-Life Coach
