Book four of the wedding academy handbook series
The Wedding Business & Marketing Handbook 2026
Brand, pricing, sales and marketing for 2026: Instagram, TikTok, Snapchat, Pinterest, SEO, AI and the tools that run a wedding business, from Aisle Planner to Dubsado. Published in two print volumes.
Volume one and Volume two paperback coming soon. The ebook is the complete book: both volumes in one file.
The ebook is a fillable PDF with instant download, sold direct by The Wedding Academy.
two print volumes, one ebook
One book in two volumes
Volume one
Foundations, money, brand and sales
Volume two
Marketing, social media and the 2026 Toolkit
what's inside
Inside the book
What's inside
- Foundations: your business DNA, your ideal couples and niche, standing out, and a 13-step business plan
- Money and protection: pricing and packages that pay you properly; contracts, insurance, privacy and admin
- Your brand: brand strategy, visual identity, emotional branding and storytelling
- Clients, sales and systems: the client experience, sales without the sleaze, software and automation, AI in your business
- Marketing that works: your marketing plan, website, SEO and AI search, content, blogging and email
- Social media in 2026: your strategy, Instagram, TikTok and short-form video, Pinterest, Facebook, Snapchat and beyond, then ads, influencers, PR and growth
look inside
Real pages from the book
Want to read more? Download the first chapter free.
who it's for
Written for you if…
Want to study it properly and earn a certificate? The book is built on our Certificate in Wedding Business & Marketing.
kind words about jac
What people say about working with Jac
“There is a reason why Jac Bowie is at the top of her game, she is the hardest working woman in the business. Whichever way you describe it, thinking outside the box, forward thinking she does it all, and she does it all in a fabulous pair of heels no less!!”
“All of our dealings with Jac have been a pleasure. She's a hard working person that gets results! Her 'go-getter' attitude sees Jac successfully apply her many skills to the various projects she undertakes.”
“Worked with Jac Bowie on a charity sponsorship and found her to be very professional with an eye for execution detail, where she delivered what was promised all with a healthy level of passion and fun.”
Recommendations from Jac's LinkedIn profile.
about the author
Jac Bowie
Jac Bowie is the owner and CEO of The Wedding Academy, which has trained more than 11,000 students worldwide since 2004, 100% online. She has produced more than 500 events, worked in commercial radio, created and hosted the Wedding Empires podcast and founded the women's business network Business in Heels. Jac is the author of the eight books in The Wedding Academy Handbook series: The Wedding Planner's Handbook, The Wedding Stylist's Handbook Volumes One and Two, The Wedding Florist's Handbook, The Wedding Business & Marketing Handbook 2026 Volumes One and Two, The Micro, Intimate & Destination Wedding Handbook and The Couple's Wedding Planning Handbook.
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