Description
Beautiful rooms don’t sell themselves. A wedding venue is a hospitality business, a sales business and an events business under one roof. The venues that fill their calendars reply fast, run a great show round, price with confidence and deliver calm, profitable wedding days.
The Wedding Venue Handbook takes everything The Wedding Academy teaches about venues and puts it in the hands of the people who run them: owners, venue and function managers, in-house wedding coordinators and their sales and events teams.
What’s inside
- The venue business: how venues really make money, venue types and models, and who does what in a venue team
- Selling the venue: enquiries and the sales pipeline, holds and release dates, the show round, packages, rate cards, minimum spends, contracts and deposits
- Marketing a venue: positioning and brand, photography, your website, local search, reviews, social search, directories, preferred suppliers and styled shoots
- Spaces, design and food: capacities, floor plans and room flips, power, sound and access, styling and house rules, menus, allergens, bar packages and margin
- Operations and the wedding day: planning with the couple, function sheets and run sheets, the day itself, weather calls, plan B, licensing, noise and curfews
- Growing the venue: every couple and culture, accessibility, micro and weekday weddings, budgets, forecasting, profit and what to check before buying a venue
Every chapter has stories from the field, step-by-step venue recipes (show rounds, room flips, wet-weather calls, open days and off-peak offers), practical tips and fillable worksheets. At the back: The Venue Toolkit, with the enquiry-to-booking pipeline, example package and rate-card structures, show-round and supplier checklists, run sheet and turnaround templates, wet-weather and incident tools and an annual marketing calendar, plus a glossary and resources.
What you get
- The complete book: 423 pages in full colour
- 18 chapters in six parts
- 90 fillable worksheets for pricing, pipelines, run sheets, rosters and forecasts
- The Venue Toolkit: 13 ready-to-use tables and templates
- Instant download after purchase
- Works in Adobe Acrobat Reader (free), Apple Preview and most PDF apps
Written by Jac Bowie, owner and CEO of The Wedding Academy, which has trained more than 11,000 students since 2004.
Digital product: no refunds once purchased and downloaded. Please download and save your copy. You may print the worksheets for use in your own venue. Please don’t share or resell the file.
Also included
- Bonus: the 90 worksheets as a separate, lighter fillable workbook PDF (115 pages), easy to print for your team
Prefer print? Order the full-colour paperback here, $69 USD. See the whole series at weddingacademyglobal.com/books.
Who this book is for
- You own or manage a wedding venue and want more bookings at better margins
- You’re a venue or in-house wedding coordinator who wants calmer, better-run wedding days
- You’re opening, buying or rethinking a venue and want to know how the business really works
Not sure yet? Read the first chapter free, worksheets included.
Questions about The Wedding Venue Handbook
Is The Wedding Venue Handbook an ebook or a printed book?
This listing is the ebook: a full-colour PDF you download straight after purchase. There is a paperback too, printed by Blurb: order the paperback here.
Can I type into the worksheets?
Yes. All 90 worksheets have fillable fields. Type into them on screen, save your copy and print a fresh set whenever you need one. They work in Adobe Acrobat Reader (free), Apple Preview and most PDF apps on computer and tablet.
Who wrote it?
Jac Bowie, owner and CEO of The Wedding Academy, which has trained wedding professionals online since 2004. It is one of the nine books in The Wedding Academy Handbook series.
Is this book for couples looking for a venue?
No. It’s written for the people who run venues: owners, managers, coordinators and their sales and events teams. If you’re planning your own wedding, you’ll want The Couple’s Wedding Planning Handbook.
Can I get a refund?
It’s a digital product, so there are no refunds once it has been downloaded. Please save your copy somewhere safe.
The Wedding Academy Handbook series: nine books by Jac Bowie for wedding planners, stylists, florists, business owners, venues and couples. See every book in the series.
