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What does a Wedding Planner Actually Do?

become a wedding planner
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What does a Wedding Planner actually do? So you think you want to be a wedding planner but you’re not quite sure how to get started. Well you’re in luck, in this post we’ll be revealing exactly what it takes to become a wedding planner and how you can start your business in the wedding industry.

The Role of a Wedding Planner

Let’s start with the basics; what does a wedding planner actually do? This may seem obvious but if you’re considering starting a business planning weddings this is where you need to start.

You may think it’s all venue visits and rushing around behind the scenes with a clipboard but there are quite a few aspects of the job you may not yet know about.

For example, a wedding planner’s little black book is invaluable.

One of the key things your clients will expect is quality supplier recommendations. It’s not just about managing the logistics so that the day goes off without a hitch, it’s about connecting couples with the right suppliers who will bring their vision to life.

In fact, managing people full stop is a huge part of a planner’s role and that extends from suppliers and venue staff to the wedding party itself.

Weddings can throw up all sorts of family dramas and it is the wedding planners job to manage and smooth these over to ensure everything stays on track. You might also be required to attend meetings and make decisions on the client’s behalf.

And if you want to be a wedding planner who offers design and styling services then you will be responsible for all the creative elements; from colour and theme recommendations to decor selections and on the day set up.

If you’re liking the sound of all this then keep reading as wedding planning might just be the perfect career for you!

Do you have what it takes?

We’ve summarised the role of a wedding planner so now let’s talk about what makes a successful planner?

We’re strong believers that knowledge, expert training and well-practiced skills are what makes the best planners.

However, there are some key personality traits that are common amongst planners:

  • Highly organised
  • Calm whatever the situation
  • Sensitive and intuitive to people’s needs
  • Strong communicator
  • Team player, if not a strong team leader

Does this sound like you? Perfect, you’re already halfway there!

What Skills do you need?

When a couple employs you as a wedding planner they’re looking for someone to take care of all the planning aspects that they don’t want to do or they aren’t confident doing themselves.

The key skills you need to bring to the table in order to get hired may include:

  • Planning and Conceptualising
  • Budgeting
  • Logistics Management
  • Sourcing and Negotiating
  • Problem Solving
  • Networking
  • People Management

You’ll also need to have an eye for details, great decor knowledge and be meticulous in checking both your work and that of others.

Why you need to get some training

You may have been a guest at many weddings, you may have planned your own perfect day and you may have helped plan for friends and family. If you have that’s great, you already know some of the fundamentals and you have discovered a passion.

However, planning the wedding of paying clients who have employed you is very different.

For a start the expectations are much higher. Not everyone employs a wedding planner and those that do will be expecting a skilled and knowledgeable professional.

Our Advanced Certificate in Wedding Planning, Styling and Business will ensure you have the skills and confidence to take on your first clients.

Not only that, obtaining a certification with the Wedding Academy will help reassure prospective clients of your professionalism and capabilities until you have built up the reputation and testimonials of a more experienced planner.

When it comes to getting clients to sign on the dotted line, an industry recognised certification can be the reason clients may employ you over another planner.

Here at the Academy we have been training wedding planners around the world for over 12 years. Our 4000+ graduates are a testament to our passion for providing aspiring wedding planners with the best training possible to succeed in the industry.

How to Become a Wedding Planner Free Course

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.

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Ceta Norman
Review Star

The Academy’s courses are both inspiring and informative, offering real, strategic insight into the world of wedding planning. Each video is packed with valuable guidance to help you refine your approach, from client interaction to showcasing your creative vision. I highly recommend this Academy to aspiring wedding planners — not only for the quality of the content, but also for the supportive and engaging community that comes with

Nick
Review Star

Working with Wedding Academy has been an incredible experience. Their ability to blend creativity with strategic business insights is unmatched. I’ve seen firsthand how their courses empower students to transform their passion into thriving businesses. The global impact they’ve made, reaching students from over 60 countries, speaks volumes about their commitment to accessible, high-quality education. Jac Bowie's leadership and the academy's continuous drive for innovation ensure they stay ahead of industry trends, making it the perfect platform for anyone looking to succeed in the ever-evolving wedding space. Whether you're starting out or already established, Wedding Academy provides the tools ...

Chocoli Lokesh
Review Star

The one trusted platform to start my dream is the wedding academy who made me start my career thank you so much Ms.Kylie

Jess Hawley-Thomas
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How much does it cost for enrolled

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Jill
Review Star

I was first introduced to the Wedding Academy in 2021! Since then, the info sessions and email tips have been beyond invaluable in my decision to be apart of the wedding industry.

Nicole Sherrill
Review Star

I learn so much from Wedding Academy Global from their emails to their podcasts.

Briana Ramos
Review Star

Very informative and educational.

JG
Jane Goldfinch
Review Star

I recently completed The Wedding Academy's online wedding planning course, and it exceeded all my expectations! The course is incredibly well-structured, offering a perfect balance of theory and practical application. The modules are detailed yet easy to follow, covering everything from budgeting and timelines to vendor management and design principles. One of the standout features were the printable toolkits and industry insights shared by experienced professionals. Plus, the support from the Academy’s mentors and online community was invaluable—I always felt encouraged and motivated. Whether you're looking to start a career in wedding planning or refine your skills, this course ...

S
Sam
Review Star

I am a planner and coordinator and wanted to add styling to my services so decided to enrol on the styling course the wedding academy provide and it was the best decision. I thoroughly enjoyed the course and I have learnt so much. I am now putting all my learnings into practice and launching my new service in a few weeks. I am excited to see where the results of the course takes me in my future.

N
Nyanna
Review Star

I started the Certificate in Wedding Planning course in 2022 and although I had a couple of setbacks, I could complete the course in December 2024 just before Christmas! The team and the Facebook group are supportive and encouraging, the information is helpful and helps you to understand the different aspects of being a wedding planner and the roles that come it.

Therese Willén
Review Star

I absolutely LOVE this school! It's so personal, they actually see everyone of the individual students even though you got it all in your own hands. This education have it all! It's both well designed, well composed and comprehensive.

Lisa Okoli
Review Star

The courses are well thought out and the live classes are AMAZING! I really like that the courses aren't focused on selling you into the next course. You take what you need and if you are not sure, the advisors are there to help. ❤

Jojo's Weddings & Events
Review Star

I joined the 2020 Launchpad for the Certificate In Wedding Planning, Styling & Business. The course is set up in a logical way; it allows you to go back and reflect as needed while moving forward. The live sessions were a valuable addition. I definitely recommend!

E
Ellie
Review Star

I have previously worked in the wedding industry as a caterer but after several years out of the business i decided to return to the industry. I did a lot of research and the wedding academy seemed to offer everything i needed. From my initial contact with Kylie and her team i have always been well advised and supported. The tutors and mentors are highly knowledgeable in their fields and unlike other courses are always available to help should you need it. Regular Zoom chats and reviews set this course apart from the rest. If you are looking for ...

Tracy Yates
Review Star

From my very first contact with the Wedding Academy, I have felt part of a wonderful, supportive community. The courses are well explained and there are a multitude of avenues to get additional information and support if required. Being part of the academy is like having your own business mentor by your side.