This is the final episode in our series about the use of trends in event design. This time we are talking about trendsetting and trend forecasting. We look at the agencies that predict international trends on a global level from future events to popular culture, and how the information they collate is then filtered down into the mainstream of what we see on the high streets and within magazines. We also look at what it takes to become a trendsetter in the wedding industry and the places you can go to in order to see what is being predicted for the next couple of seasons.
Being a trendsetter isn’t for everyone, and that’s OK, you just need to decide which side of the fence you want to be on and make sure your business and brand reflect that.
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