Pricing your services as a Wedding Planner

written by


Pricing Sweet Spot

In last night’s #WedBizHour the subject up for discussion was pricing and consultancy fees. This is one of those topics that is always a hard one not only for those just starting out in the industry, but also for those who are already trading. It such a difficult thing to get right. It is quite common for any new business owner to enter the market with base pricing. Doing it “cheap” to win the job and establish a client base. Presenting yourself as a base price supplier will make it very difficult to move out of that market further down the track.

Our advice:

  1. If you are looking to brand your business and have a presence in the market as a long term venture, set your prices accordingly and whatever you do, never tell your client that you offer less expensive pricing because you are just starting out.  No bride wants to hear that.
  2. Never drop your prices to win a job and never ever use the word “cheap”.
  3. Price your labour accordingly and always ensure that your contract allows you the flexibility to move as the job increases.  Have a number of varying packages, but ensure that your time is capped within that package. The biggest mistake in business is to under-quote the labour component.  There is nothing more disappointing than losing your profit margin because you have miscalculated your time.
  4. If you are not sure what to charge, don’t compare yourself to the market, get some advice from your accountant.

In the wedding industry it is a known fact that cheaper is not at all better. If you have the knowledge, the training, the marketing and the confidence to sell your services to the wedding market, be very careful not to undersell yourself.  Starting out with base pricing will leave you with absolutely nowhere to go.  Also, when it comes to pricing your services, don’t be marginally higher than your competitor, be substantially higher.  The client will shop around, but she will be curious to know what makes your services so great.  Differentiate yourself from your competitors and never be afraid to charge what you feel your skill is worth.

To read our Transcript from last night’s #WedBizHour packed with lots of advice on the subject click here to download.


Our Friends

Aisle Planner Logo
Give the gift of choice
Shop Bride and Bridesmaid Robes at Kennedy Blue!
Thoughtful Gift Baskets from Baskits

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.