Getting Published in Wedding Blogs and Magazines

written by

Jac

WedBizHour SpraePR

We were lucky enough to have Jo from Sprae PR hosting #WedBizHour for us over on Twitter on Tuesday evening. Jo has a wealth of experience in PR and marketing and is the PR consultant for the Academy Group too. During the Twitter Chat she shared with us some of her top tips for getting published in wedding blogs and magazines. For the full transcript you can read it here, but below we have outlined her top tips below:

  1. Before pitching your product or service to the media compile a list of dream magazine/blogs you would love to feature in.
  2. If you want your products featured on @bridesupnorth or in @Weddingmagazine don’t be too shy to put the magazine on your list.
  3. Start with 20 magazine/blogs & think outside the box. They may not be as glamorous as you’d like but it’s great exposure
  4. Study each magazine/blog & once you’ve got a list of them all. It’s time to do your homework.
  5. Get to know what type of audience the magazines & blogs reach. What type of products do they usually feature etc.?
  6. The more you study the media the more familiar you’ll become with it, which will help when you’re actually pitching.
  7. Remember editors love getting specific pitches rather than standard press releases so a little research goes a long way.
  8. Where possible try and get a copy of their editorial calendar and figure out how your product fits into their schedule.
  9. Every magazine/blog run product roundups differently, some run a monthly or quarterly guides & others do a yearly roundup.
  10. Work out the best time for your product to be featured & make sure to pitch your product before the cut-off date.
  11. Remember, you’re more likely to get a response from editors if you pitch on-topic than off-topic so do your research.
  12. The key to pitching success is telling an engaging and relatable story that connects to a magazine/blogs readers.
  13. People want to buy products/services that tell stories & editors want to share products that their readers can relate to.
  14. If your pitch both sells your product or service and also tells a story then you’re good to go.
  15. Once you have emailed your pitch to the editors remember to follow up on it a few days later if you haven’t had a response.
  16. Don’t over chase them. Once or twice will do. You never get a second chance to make a first impression. Don’t blow it!
  17. A phone call, e-mail & text all within five minutes are overkill. Be timely and keep it simple, but don’t be a stalker.
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.