How Well Do You Know Your Ideal Wedding Client

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Who Is Your Ideal Wedding Client

We talk a lot at the Academy about identifying who your ideal client is. What we don’t always go into detail about is whether or not you actually know your ideal client. What I mean by that is really knowing them. Knowing their inner most wants, desires, fears & needs. To really know your ideal client you need to step into their shoes & take a look at their day-to-day existence. Well this was the subject of our #WedBizHour chat last night.

Imagine you’re researching the lead character in a new book & you need to know everything about them. Where would you start? To really know your ideal client you need to start asking questions. What does your ideal client eat? What do they look like? What are their hobbies? Where do they hang out? Where does your ideal client live? What is their salary? What brands do they buy? Get inside your client’s head.

Once you have info on your ideal client its time to create a Client Persona – a fictional representation of your ideal client. Imagine you’re writing a dating profile on your ideal client. Summarise what matters to them & who they are. Consider starting a Pinterest Board for your ideal client. It will really help you to understand the essence of your client.

Figure out the person behind your ideal client & your marketing will be so much easier. They already want & need what you do so you can target your marketing accordingly.

For more details on this you can download the full #WedBizHour Transcript here…

Next week we are going to be talking about ideas that will help to boost your motivation so don’t forget to join us on Tuesday 26ht of June between 8-9pm GMT.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.