Branding or Re-Branding Your Wedding Business Using Mind Maps

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Have you been thinking about launching a wedding business?  Or is it time for a new-look for your existing wedding brand? Today’s post is all about sharing with you the secret to developing an intimate understanding of what it is you want to be known for and it all starts with using, mind-maps.
When we ‘re-branded’ about two years ago, we worked with a branding agency to help us to refine our brand and make us really look at what our company represents and how we want people to feel when they see our brand. The consultant we worked with spent an hour on the phone with me and as part of the procedure we went through a series of adjectives. These adjectives were used to help draw a visual for the consultant on what our objectives were with our re-brand.
I found this process incredibly helpful and decided to take it one step further by identifying the five words I thought best described the way I wanted our company to be portrayed. From there I went even further and explored those words in more detail, which helped me to define exactly what I wanted our potential student to feel when they visited our website, looked at our branding or saw us on social media.
This process works for both initial branding of a company as well as a re-brand, so for all those readers of our blog out there who are looking to launch their own business I highly recommend identifying five words that describe your brand and then creating a mind map to take that one step further, as you see in the example above.
If you’ve already explored this idea we’d love to hear from you and how it helped you in your business and if you do decide to give it a try, let us know if this simple strategy works for you too.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.