Tuesday Tutorial – Tips for Changing to an Events Career

changing to a career in the events industry
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Zoe McKeown is an Academy tutor with our UK campus, as well as the owner of her successful wedding planning business, Cherish Weddings. This week in our Tuesday Tutorial, Zoe reveals her top tips for successfully changing to a career in the events industry.
Research the Industry and decide what you would like to focus on – weddings, events, planning or design. What would be your dream job, might as well aim high if you are going to do it.
Experience can be found in many different ways. It is not necessary to have any formal experience before you start our courses but if you have been involved in planning your own wedding or organising a party at work, this will all be useful for you.

Qualifications are really useful in the industry. They definitely help you to have more knowledge and confidence to perform better at job interviews or be more efficient at starting your own business. They also allow to learn from the beginning up and see if the job will be all you expected. Find out more about the courses we have on offer, to help you launch your new career in the special events industry. 
Social media and networking is a great way to start. Meet up with other planners, suppliers, brides and venues. You won’t lose anything by just introducing yourself and being honest about your new career path.
Start a blog, get noticed on facebook and twitter.  Keep up with trends and get your name out there. Do not leave it to chance, get your name out there in as many different ways as you can think of.

Motivation and determination will be essential, decide you are going to do it and make it happen.
I remember what it was like starting out, get some advice from a professional and don’t ever think of giving up. You can do this, so offer to help for any and all events you hear about and get your name known. Stop procrastinating and give it a try.
Plan for success. Find your brand or target market and plan for that, you may need to diversify/ be creative to find ways of getting yourself into the industry and be noticed (offer hire items, have a launch party, do a styled shoot)
I made sure I told everyone about my new venture as an incentive to myself, as I did not want to be seen to fail. I am sure people doubted me but I believed in myself and thought if there are successful planners out there, who was to say that I can’t be one too.
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.