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Inclusivity in Your Visual Social Media Content (Without Appropriation or Tokenism)

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Your company’s social media identity is determined by equal parts content and commentary. Prospective clients generally do their research in this manner first before pursuing anything else, so visual impressions are key to conveying your message. Welcoming and including a diverse population of couples regardless of race, size, or orientation will show complete authenticity in value when done correctly.
Inclusivity
Inclusivity isn’t only about a variety of Instagram images, and it can’t be forced. The eagerness to work with all couples equally must be a true moral that you possess.
Being equality-minded often goes hand in hand with transparency, and your marketing verbiage and communication with couples will reflect your true intentions. Be consistent in promoting your services, and do your research when it comes to the type of language you use, including how you address potential couples.
Tokenism
Tokenism is marketing to specialty subgroups without being genuine by using a limited number of couples from a subgroup to represent a larger trend.
If you only add images of different types of couples in order to tap into new revenue and not because you truly believe in spotlighting diversity, it will show. Overtly marketing yourself as an ally in order to grow your business will have the opposite effect, and it stunts the growth of progress in the wedding industry.
Avoid Appropriation
Taking ownership of traits from a minority culture as your own is considered appropriation and it will subsequently drive clients away. For example, a straight wedding professional can alienate a LGBTQ couple by saying, “My cousin is gay – I love gay weddings!” Trust me, this doesn’t make you more relatable and it only proves that you are heavily focused on how different they are from your other clientele.
Practice the art of listening. Ask questions that are designed to help you learn as much about the unique needs of every client as you can, a good habit to have with any couple. Serve the person, not the stereotype.
Be Mindful of Trends
While you don’t want to pigeon-hole your clients, you should actively stay informed about trends that might help them make choices or personalize their celebrations, and promote this through visual content via your social media.
Demonstrating in your posts that two women, for example might choose to wear two dresses, a dress and a wedding suit, a dress and a tuxedo, two tuxedos or any combination that fits their unique personalities and identities gives your audience options. Also, providing training to your staff in guiding transgender brides in choosing silhouettes and styles that complement their bodies allows them to provide knowledgeable guidance and superior service that will naturally attract future clients looking for the same level of understanding.
The key to authentically promoting your inclusivity through your visual social media content is to be genuine and knowledgeable. Couples of all types will recognize your effort and reward you with their trust and their most important days.
ABOUT THE AUTHOR
Brittny Drye is the founder and editor-in-chief of Love Inc., one of the leading equality-minded wedding blog and digital publication. Her inclusive efforts have been celebrated by the New York Times, The Advocate, OUT Magazine, Refinery29, NY Daily News, Cosmopolitan, and more. She serves on the 2018-19 North American Advisory Board for the International Academy of Wedding & Events.
 
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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.

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