Earlier this month I had the pleasure of recording a Podcast interview with Graeme Dean, the founder of Dream Wedding Insurance. You can listen to the interview here. Dream Wedding Insurance was founded to help Australian couples protect their investment in their wedding, in the same way they take out insurance to protect their investment in their homes, contents and even their holidays. Today Graeme joins us to give us some more information on what wedding insurance is and how it can benefit your wedding business.
What is wedding insurance and how can it benefit my business?
Wedding insurance is becoming increasingly popular amongst Australian couples. With more and more horror stories of burning wedding venues, disappearing contractors and wedding day catastrophes, it’s no wonder that brides and grooms are looking to protect the significant costs involved in planning a wedding… but what is wedding insurance?
Wedding insurance is an insurance policy that provides coverage in the event of cancellation, rescheduling, supplier failure, damaged or stolen wedding attire and rings, marquee damage, transport failure and public liability. Policies can be purchased up to 18 months before the wedding by the bride, groom or an immediate family member and can cost anywhere from around $200 to over $1000 depending on the level of coverage.
With the sudden interest in wedding insurance amongst Australian couples, wedding planners around the country are beginning to add this product to their existing services and, in turn, are adding value to their customers. Dream Wedding Insurance, the Australian leaders in this field, offer a very simple referral program that gives wedding planners the chance to introduce wedding insurance to their customers. As well as adding real value to customers, the referral program enables wedding planners the chance to add a significant revenue stream to their business.
So how does it work?
Dream Wedding Insurance provides the wedding planner with a unique link to Dream Wedding Insurance, the link includes a tracking code that enables Dream Wedding Insurance to track every customer that the wedding planner sends to the website. Each time a customer, referred by the planner, purchases a policy, the wedding planner receives a 10% referral fee. The referral fee can be as high as $126 for each policy and the customer will not pay any more than if they were to visit the website directly.
Whether you’re simply looking to add more value to your clients by introducing them to wedding insurance, or you are looking at ways to add an ancillary revenue stream to your business. Dream Wedding Insurance offers wedding planners the chance to do both.To hear more about the Dream Wedding Insurance referral program, and to find out how you can get involved email [email protected] or visit Dream Wedding Insurance.
