From Bride to Wedding Business Owner

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This week we meet Australian Academy Student, Simone Ross.  Simone was inspired to become a Wedding Planner after planning her own wedding.  We know that so many of you feel inspired to do the same.  However we have also discovered that many newly-weds feel embarrassed for feeling this way, for fear people may think they just can’t let their day as a Bride, or Groom, go.  But we know from our own success stories, that this is not the case.  In fact our very own Advisory Board member, Marie Cruz De Vera founded the highly successful The Style Co. after her own wedding and the frustration of finding a lack of unique options for customising the design of it.  
Becoming a Wedding professional because you discovered a passion and talent, after planning your own, is perfectly natural and a great way for you get your start.  Let’s meet Simone and find out why she took her passion for her wedding day a step further into her own business.
Simone congratulations on the launch of Elegant Dream Weddings.  Can you tell us why  you decided to become a Wedding Planner after your own wedding a year ago?
How I fell in love with weddings was simply because I didn’t know if planners existed, so I thought what a great way to show my skills and knowledge with other brides. And basically be there to support the brides and grooms and to show them wedding planning isn’t stressful, it should fun, loving and exciting; it’s the biggest day of your life!  I sat down with my now husband and my Mum, and asked them the question; do you think I could become a wedding planner? And the first thing they both said was absolutely, go for it; show other brides that it is not stressful and scary.

So from there that’s when I decided to start my own business ‘Elegant Dream Wedding & Events’ and I signed on with the Australian Academy of Wedding & Event Planning doing a Diploma in Wedding Planning, Styling and Design and I’m having a absolute ball.  I love every minute of it!

Being a Bride planning your own wedding is very different from planning weddings for others.  What have you found to be the key differences?

The key differences I found was as a planner you know more information and you have all the right resources; which makes it easier to decide on what works better, to suit the couple’s theme.  Where as being a bride you rely on websites, family members and asking people on social media for assistance.
I am often contacted by recent Brides and Grooms, who feel a little embarrassed to have fallen so in love with Wedding Planning, that they are now considering a career as a Wedding Planner. It is almost as if they hadn’t considered it as a real job before they did it themselves.  What would you say to someone like you, who is feeling as though they have found something they love to do and want to keep doing it?
I would say absolutely, go for it; it was the best decision I made (other than marrying the man of my dreams!).  Make sure however that you surround yourself with people who love, support, believe and have faith in you.  Some days may feel harder than others, but once all the hard work plays off, all the benefits will start falling your way, you just need to keep calm and never stop believing.  Enjoy your new adventure, ride every wave and remember to keep smiling and be happy.
If you would like to chat to someone about how you take your love of Weddings a step further into your own business, or a career you are passionate about us, contact one of our Course Advisors via the campus links below.
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Australian Academy of Wedding & Event PlanningUK Academy of Wedding and Event PlanningNZ Academy of Wedding & Event PlanningNorth American Academy of Wedding & Event PlanningArabian Academy of Wedding and Event Education


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.