Event Planning in 3-D with AllSeated

written by


This past week, AllSeated announced that its 360 RealPlans-3D, the event planning industry’s first and only genuine virtual reality capability, is now available on a wide range of VR headsets including Facebook’s revolutionary Oculus, HTC’s Vive, and the Samsung Gear VR.

To celebrate this industry milestone, we sat down with AllSeated CMO and co-founder Sandy Hammer to discuss the evolution of Virtual Reality and what it means for the event industry.

Tell us a little bit about AllSeated

As the long-time pioneer in event planning technologies and innovation, AllSeated’s collaborative planning tools are used today in more than ten percent of all corporate and social events in North America. We strive to drive product innovation, customer service support and simplification of event planning. We have created an ecosystem where venues, caterers, planners, and other vendors can collaborate with their clients and hosts. Our programs help for clients and vendors to see their event setup in 3D floor plans that are to scale as well as 360 Realplans – 3D and our newest innovation of virtual reality walk through, which is the first in the event planning industry.

How does the virtual reality aspect work?

Clients can purchase a pair of goggles from us that are capable to use with an Apple or Android products. Then they download the AllSeated VR app and it will link to the event they are working on in there AllSeated account all updates are in real-time. They then get to see the entire venue/floor plan as if they are standing in the room and they can move about to explore the space. Our program will also be made shortly available on a wide range of VR headsets including Facebook’s Oculus, HTC’s Vive, and the Samsung Gear VR. This vivid visualization pre-delivers experiences to venues and vendors’ clients in a way that has never previously been possible in this industry and it is now even more accessible.

How will this change the way we plan events and meet and collaborate with clients?

This new technology will allow hosts of events to plan events from afar with more ease and peace of mind since they are able to be in the space before they set foot in it in real life. Before when a planner or venue would describe a room setup you would just have a drawing or a photo from a previous event. Now couples and event hosts will be able to walk through the space as if it is the day of the event making it easier to sell your client on a particular set up, look or feel.

How will this help sales in the long run?

Some of our customers have reported closing more than 10 new events a year solely due to the event visualization that we provide. With the addition of VR we anticipate that number increasing as we move forward.

Imagine being at a tradeshow or bridal show and being able to transport your potential customer right into your ballroom so that they can see the stunning staircase that they will enter their reception from and experience the stunning chandeliers that hang from the ceiling and you didn’t even have to schedule a site visit. This could mean booking right on the spot not just taking their information to see the venue or schedule a consultation.

How accessible will this technology be?

Facebook pioneered the Oculus, which was a shift in virtual reality to non-gaming applications. Now that they have developed Oculus Go, which is the first standalone headset, that is set to deliver this technology to the masses within the next few years.


Our Friends

Aisle Planner Logo
Shop Bride and Bridesmaid Robes at Kennedy Blue!
Give the gift of choice
Thoughtful Gift Baskets from Baskits

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.