The Power & Potential of Collaboration

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Despite the fact the average number of wedding professionals who “touch” a wedding or special event hovers around the 14 mark, we’re in an industry comprised of entrepreneurial creatives used to (and some quite sufficient in) getting the job done on their own.

The truly best of the best, however, have figured out the secret to their success lies in age-old adage, “It takes a village.” They embrace the power of collaboration and teamwork to reach inspired heights they couldn’t possibly achieve on their own.

That’s not to imply a complete forfeit of control or suggest an opening up of the “Pandora’s Box” that is death by deliberation. In its best execution, collaboration empowers our relationships with our professional peers to create opportunities to stretch our creativity and innovation together, test our processes on one another and, ultimately, encourage each other to go where we don’t dare our own selves to go.

Dialog in the Digital

There’s no denying it: our world is all in on digital, whether you like it or not. From finding out what’s happening with your friends this weekend to following your latest Amazon shipment from warehouse to front door, the digital experience is the new human experience. Just as it can enhance our personal lives making decisions and processes easier and faster, it can empower the way we collaborate professionally.

Using software solutions that sync up calendars makes it easier to schedule those all-important meetings, especially when working with multiple partners in different parts of the city, region and even country. Co-creating mood boards in a shared access online space ensures we’re capturing multiple points of view on the same focus. Chat platforms are perfect places to align and track quick-paced communications without burdening your email inbox or playing phone tag.

PRO TIP: Aisle Planner is specifically designed to make collaboration and communication with your team, your partners and your clients easy and effective by keeping it all in one place, behind one login. Visit our Help Center or our Pro Blog for great tips on how to put Aisle Planner’s “Power of One” behind your business!

Mentor Matters

No one – or, no one business – benefits from a handout over the long run. Instead, seek a hand up from someone in your professional community whom you respect for the work they do and how they do it. Odds are, no matter what profession you’re in, you’re going to find yourself in a creative or business rut.

Leverage the experience and different points of view of others on those situations where you can’t seem to see the way out of. These opportunities don’t have to be formal – a simple phone call or invitation to coffee will do.

Likewise, if you’ve been “around the block” in this industry for a bit, or have developed a unique solution to a common business problem within your professional community, find opportunities to share that individually or in group settings like webinars or local business association meetings. 

In both cases, the honesty and vulnerability shown help to foster trust and transparency, both of which can help shape your business and that of your peers for the better.

Photo: Gather Events

Two Heads (or Twenty) are Better Than One

Any reason’s better than none to gather your tribe but putting the professional purpose of collaboration behind it can generate some fantastic momentum to your individual creativity and business success.

Build a list of people whose work, attitude and ethics inspire you – think of everyone from the newbie weekend warrior who pulls off their work flawlessly after 40+ hours in their main hustle to the veteran full-timer with a portfolio gallery to die for, and schedule a no-frills gathering to talk trends, test an idea on the group or collaboratively plan an out-of-the-box, “muscle flexing” photo shoot that tests the plane of your collective, creative convention.

By definition, collaboration is work – and we’re all used to that. The beauty of collaboration, however, is that it requires cooperation with others in order to create something greater than we could ever deliver on our own. In a business designed to bring our clients’ dreams to life, that makes collaboration our strongest and smartest tool to make sure that happens each and every time.

Photo: James Schulze
about the author – Trevor Wessman-Lavelle
Both proven business professional and brand ambassador, Trevor Wessman-Lavelle has applied his focus in sales and marketing roles toward delivering business growth and loyalty and advocacy among product users and business partners alike. In both brand and agency roles, Trevor has worked with a wide range of global iconic brands including Reef, Too Faced, The North Face and Adidas. Now VP of Sales & Marketing with Aisle Planner, Trevor is responsible for the strategies, initiatives, and the teams that connect the brand and product value of a powerful software platform to a broad range of businesses in an industry poised to be revolutionized by the power of technology.

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.