Ways to add Passive Income to Your Wedding Business with Tayler Cusick Hollman

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In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, about adding passive income streams to wedding businesses. Tayler shares her business journey and highlights the importance of making marketing easier for wedding professionals.

She discusses various passive income opportunities, such as resources and templates, affiliate promotions, branded and physical products, and education courses.

Tayler emphasizes the benefits of diversifying income and the need for effective marketing strategies, including email marketing, retargeting ads, social media, blogging, and Pinterest.

She also acknowledges the time and effort required to establish and maintain passive income streams. In this conversation, Jac Bowie and Tayler discuss the importance of robust marketing for higher-priced products and the need for more convincing to sell them. They also talk about creating templates and workflows for passive income, consistently producing and repurposing content, and utilizing slow seasons to generate passive income.

The role of branding and marketing in the success of passive income streams is emphasized, along with the importance of staying on top of emerging trends and technologies. They also discuss the use of brand assets to reinforce a brand’s identity and the legal considerations and challenges that wedding professionals should be aware of when creating passive income streams.


  • Diversifying income through passive income streams can provide financial stability and reduce risk for wedding professionals.
  • Identify your niche and leverage your expertise to create digital products, such as resources, templates, and online courses.
  • Utilize marketing strategies like email marketing, retargeting ads, social media, blogging, and Pinterest to promote passive income products.
  • Establishing and maintaining passive income streams requires an initial investment of time and effort, but can lead to long-term financial benefits. Robust marketing is crucial for selling higher-priced products and requires more convincing.
  • Creating templates and workflows can streamline the process of generating passive income.
  • Consistently producing and repurposing content is key to building a library of assets for passive income.
  • Branding and marketing play a significant role in the success of passive income streams.
  • Staying on top of emerging trends and technologies is essential for exploring passive income ideas.
  • Using brand assets helps reinforce a brand’s identity and strengthens its presence.
  • Ongoing education in technology is important to stay ahead in the rapidly changing landscape.
  • Wedding professionals should be aware of legal considerations and challenges when creating passive income streams.

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.