Description
You sit down to write a blog post, the cursor blinks, and suddenly the washing needs doing. Every wedding business owner knows the feeling. The problem is almost never that you have nothing to say, it is that you have not chosen a shape for the post before you start.
This template gives you thirty-two shapes. Each format is a repeatable structure you can reuse with a new topic every time: list posts, comparisons, tutorials, case studies, glossaries, open letters, cheat sheets and more. Every one comes with a suggestion written for the wedding industry, so you are not translating generic small business advice into your world.
What is inside
- Why blogging still earns enquiries long after a social post has vanished
- A five step method for turning a format into a finished, published post
- Formats 1 to 8: lists, pros and cons, A to Z, profiles, tutorials, comparisons, reviews and before and afters
- Formats 9 to 16: guides, diary entries, quizzes, news, glossaries, client journey posts, case studies and vlogs
- Formats 17 to 24: best-of, surveys, interviews, giveaways, open letters, live broadcasts, timelines and collaborations
- Formats 25 to 32: round-ups, guest posts, FAQs, podcasts, stories, visual posts, cheat sheets and commentary
- Headline rules that keep your titles clickable and searchable
- A printable eight post content calendar and an idea parking bay
Who it is for
Wedding planners, stylists, photographers, florists, celebrants and venues who want their website to bring in enquiries instead of sitting still.
What changes
You plan a quarter of content in one sitting. Writing gets faster because the structure is already decided, and your site slowly builds a library of posts that answer the questions couples are searching for right now.
What’s inside
- 32 blog post formats with wedding examples
- Five step post writing method
- Headline rules that work
- Printable eight post content calendar
- Idea parking bay worksheet
- Guidance on ending every post with a next step
