Description
Your website says one thing, your Instagram says another, and your proposal document looks like it came from a third company entirely. It is not that you have bad taste. It is that you are making the same design decisions over and over, slightly differently each time.
The Brand Guidelines Template ends that. It is a printable, fill-in document that captures every brand decision in one place, so you make each one once and then simply follow it.
What is inside:
- Brand foundations: what you do, who you serve, and the three words your brand is and is not
- A logo section covering versions, file names, minimum sizes, clear space and a rules checklist of what nobody may do to it
- A colour palette table for hex, CMYK and usage, plus proportion rules that keep a palette looking considered
- A typography system table for headings, body, captions, buttons and accents, with eight practical type rules
- Photography and imagery style: light, editing, subjects you show and subjects you never use
- A tone of voice worksheet with positioning scales, word lists and sign-offs
- A sixteen-point rollout checklist covering everything from your email signature to your welcome pack
- A brand asset register so files and fonts are never lost again
Who it is for: wedding planners, stylists, florists, photographers, celebrants and venue teams, whether you are naming your business this week or tidying up a brand that grew in all directions.
What changes: designing anything gets faster because the decisions are already made. Contractors and assistants can produce on-brand work without you checking every file. And couples start recognising you across a search, a feed and a supplier list, which is where trust begins.
Fill it in once, save it as a PDF beside your logo files, and review it once a year.
What’s inside
- Brand foundations worksheet
- Logo versions table and rules checklist
- Colour palette table with hex and CMYK
- Typography system and type rules
- Photography and imagery style guide
- Tone of voice positioning worksheet
- Sixteen-point brand rollout checklist
- Brand asset register
