Description
Centrepieces are where floral quotes are won and lost. Too tall and guests cannot talk to each other. Too small and the table looks unfinished. Priced by instinct and you work a fourteen-hour day for almost nothing.
The Centrepiece Design Workbook gives you the decisions in the order a professional makes them. Sight lines first, then ceiling height and table shape, then vessel, then stems, then cost. By the end you can design the same table three ways, quote each one with confidence, and explain to a couple exactly what their money buys.
What is inside
- Sight lines explained with real measurements, and the two safe height zones
- A low versus tall decision guide based on ceiling height, table shape and photography
- Seven vessel types, what each one does to your stem count, and rules of thumb
- Starting stem counts by arrangement size, with focal, secondary, filler and greenery split
- A full cost per table calculator including wastage, labour and delivery share
- A printable client design brief covering palette, allergies, candles and budget
- Three option worksheets so you can price a signature, middle and entry version
- Word-for-word scripts for presenting options and handling a price push
- A venue measuring checklist and the mistakes that cost florists money
Who it is for
Wedding florists and floral designers who want to quote faster and more accurately, stylists and planners briefing florists, and anyone moving from making pretty arrangements to running a profitable floral business.
After you use it, your quotes are built from numbers instead of hope, your couples choose from options instead of asking for discounts, and your centrepieces work from every seat in the room.
What’s inside
- The two safe centrepiece height zones
- Low versus tall decision guide
- Vessel guide and stem counts by size
- Cost per table calculator
- Printable client design brief
- Three option worksheets at three price points
- Client scripts for presenting and pricing
- Venue measuring checklist
