Description
Email platforms are full of words nobody explains: soft bounce, segmentation, double opt-in, deliverability. Then there is a dashboard of percentages with no clue whether yours are good or a problem. This cheat sheet is the translation.
It covers the language first, in short plain definitions, then moves into the numbers, showing what each one measures, the ranges usually cited as normal, and the practical fix when yours is sitting low. It finishes with tools you can actually print and use each month.
What is inside
- How to use the sheet and how to choose only four numbers to track
- The building blocks: lead magnets, opt-ins, double opt-ins, lists, calls to action and spam
- How emails get organised: segmentation, automation, campaigns, newsletters, sequences and unsubscribe links
- Bounces explained, hard versus soft, and why they matter
- Deliverability and five practical ways to improve it
- A KPI table covering open rate, click-through rate, conversion rate, bounce rate and unsubscribe rate
- How to read your numbers honestly, including what the pairs of metrics tell you
- A printable twelve month KPI tracker, a quarterly review worksheet and a before you hit send checklist
Who it is for
Wedding planners, stylists, photographers, florists and venue teams who send newsletters or sequences and want to understand what their platform is telling them.
What changes
You stop guessing. You know which numbers matter, what a drop actually means, and which single change to make next. Your list stays cleaner, your emails arrive more reliably, and your reporting takes ten minutes a month instead of an afternoon of confusion.
What’s inside
- Plain English glossary of email marketing terms
- Hard versus soft bounces explained
- Five ways to improve deliverability
- KPI table with typical ranges and fixes
- How to read metric pairs honestly
- Printable twelve month KPI tracker
- Quarterly email review worksheet
- Before you hit send checklist
