Description
Most wedding enquiries now arrive as a message that says “hi, are you free in September?” — sent at 11pm, to you and three of your competitors. What you send back in the next few hours decides whether it becomes a booking or a read receipt. Writing that reply from scratch every time is why enquiries sit unanswered, and why so many conversations trail off without anyone asking for the date.
This is that conversation scripted end to end. It comes from The Wedding Academy’s business training and it is designed to be read once and then kept beside your phone.
Inside you will find:
- The five stages of a DM enquiry and the one rule that turns chats into bookings
- First reply scripts for seven real situations, including “how much do you charge”, “just looking”, and the date already being booked
- A qualifying table: the six questions, why you ask each one, and what a good answer looks like
- Six scripts for moving off Instagram to email or a call, including how to say no gracefully
- The follow-up rhythm — day three, day eight, day sixteen — with the exact wording and the soft close
- Rules for following up without pestering or inventing urgency
- A twelve-point DM hygiene checklist, from saved replies to what never to send by message
- A printable enquiry tracker with stage, next action and due date
- Blank pages to write your own version of every script in your voice
- What to have in place before you treat anything as booked
Written for planners, stylists, florists, photographers, celebrants, cake makers and hair and makeup artists who take enquiries on their own phone.
After a fortnight you will answer in minutes instead of days, know within two messages whether an enquiry is real, and stop losing bookings to the supplier who simply replied first.
What’s inside
- First reply scripts for seven situations
- Six-question qualifying table
- Move-to-email and call scripts
- Three-touch follow-up rhythm
- Graceful ways to say no
- Twelve-point DM hygiene checklist
- Printable enquiry tracker
- Write-your-own script worksheet
