Description
Every post you write disappears in a day. An email list does not. A lead magnet — one small, genuinely useful download in exchange for an email address — is how wedding suppliers stop depending on the algorithm and start hearing from couples who are planning right now. The reason most suppliers never launch one is that they aim at a forty-page ebook and stall on page six.
This kit is built for finishing. It comes from The Wedding Academy’s business training and it assumes one free weekend and no marketing team.
Inside you will find:
- What a lead magnet actually is, and why narrow beats “ultimate”
- Six rules for choosing the offer, starting with the question you already answer most
- An idea table for planners, stylists, florists, photographers, celebrants, cake makers, hair and makeup artists and venues, and what each one leads to
- A define-your-offer worksheet with title, audience, stage and deadline
- The weekend build plan, hour by hour, from outline to tested delivery
- Landing page structure plus a copy worksheet for headline, bullets, form and button
- A twelve-point pre-launch checklist including the tests people forget
- A six-email delivery sequence with timing, subject line ideas and the job of each email
- Sequence rules that keep you welcome in the inbox
- A four-week promotion plan and what to do ongoing
- A printable launch tracker and a ninety-day review worksheet
Consent, footers and unsubscribes are covered as things to set up honestly and check for your own country with your own adviser.
After one weekend and a month of promotion you will have a list that grows on its own, a download couples forward to each other with your name on it, and a sequence that introduces your services while you are at a wedding.
What’s inside
- Offer selection rules and idea table
- Define-your-lead-magnet worksheet
- Weekend build plan
- Landing page copy worksheet
- Twelve-point pre-launch checklist
- Six-email delivery sequence
- Four-week promotion plan
- Launch tracker and ninety-day review
