Description
A couple tells you it was the best day of their life, you glow for a week, and no review appears. Six months later you are chasing cold enquiries while the people who loved your work have quietly forgotten to mention you anywhere.
The Review and Referral Engine turns that goodwill into a system. It runs three loops — reviews, client referrals and supplier partnerships — on the same principle: ask specifically, ask once, make it easy, thank people properly.
What is inside:
- The four moments to ask, and why the day after the wedding and the day the photos land work best
- Ready-to-adapt wording for every ask, including the awkward ones, in under a hundred words each
- An ask calendar you fill in and drop straight into your client workflow
- A review platform plan so every request goes to one tested link, in priority order
- Ten ways to make each review work harder in your enquiry replies and on your booking page
- How to reply to a review that stings, with a workable public response shape
- A referral tracker and a partner map for eight to twelve suppliers
- The five-step partner rhythm: availability updates, post-wedding thank yous, referring well and keeping score
Who it is for: wedding planners, stylists, florists, photographers, celebrants, hire companies and venue teams who deliver brilliant work and then leave the follow-up to chance.
What changes: asking stops feeling awkward because you have the words and the timing. Your reviews land where couples are actually searching. Past clients know exactly what to say about you, and the venues and suppliers you work beside start sending couples your way on purpose.
Includes clear guidance on what not to do: no incentivised reviews, no five star requests, and no referral fees without checking the rules with your own accountant.
What’s inside
- The four ask moments and an ask calendar
- Word-for-word review and referral requests
- Review platform priority plan
- Ten ways to reuse a review
- How to answer a critical review
- Referral tracker
- Partner map for 8 to 12 suppliers
- Ninety day review and referral plan
