Description
The daily scramble for something to post is exhausting, and it is why most wedding businesses go quiet by April. The fix is not more inspiration. It is a fixed set of themes you rotate through, so the decision is made before you open the app and your energy goes into making the post good.
This planner walks you through choosing your pillars, filling them with ideas, deciding where and when each one gets posted, and checking whether they are actually bringing enquiries.
Inside you will find:
- What a content pillar is and why five to seven is the right number for a wedding business
- A seven-step method for choosing pillars, including the ones most people underuse
- Eight ready-made pillar ideas for wedding businesses, with purpose and content type
- Full pillar planner pages for all seven, with name, purpose and post ideas
- A hashtag and keyword space for each pillar
- The five angles that give you 35 posts without a single new idea
- Sixteen prompts you can drop into any pillar when you are stuck
- How to prioritise pillars so busy season does not kill the ones that convert
- A weekly posting schedule grid across pillar, priority, platform, day and format
- A monthly content calendar with hook, format and call to action
- A performance tracker measuring saves, shares, comments and enquiries by pillar
- A quarterly review to decide what to stop, keep and test
It is for wedding planners, stylists, florists, photographers, celebrants and venue teams who post inconsistently, feel invisible in the algorithm, or have an account full of pretty images that never produces an enquiry.
Once your pillars are set, posting stops being a daily decision. You batch instead of scrambling, your account starts to look like it belongs to one business with a clear point of view, and you finally know which of your themes brings people to your inbox.
What’s inside
- Pillar selection method
- Eight wedding pillar ideas
- Planner pages for seven pillars
- Five angles and 16 stuck prompts
- Weekly posting schedule grid
- Monthly content calendar
- Performance tracker by pillar
- Quarterly review page
