Description
Most wedding businesses treat Pinterest like Instagram: pin something pretty, hope for the best, forget about it. Then they wonder why nothing happens. Pinterest is a visual search engine, and people arrive with intent, actively looking for ideas and suppliers. Set it up properly and one pin can keep bringing traffic long after a social post has vanished.
This cheatsheet is the full 101, written for wedding pros and organised as a five step plan you can work through in an afternoon.
What is inside
- Why Pinterest works like Google and what that changes about your strategy
- Step one: optimising your photo, searchable name field and bio, with a profile checklist
- Step two: the board spring clean, including a printable board audit table
- Step three: pin design that earns the click, covering ratio, hooks, your URL and colour
- Step four: the five places to place keywords, from board titles to pin descriptions
- Step five: finding, joining and using group boards without looking like a spam account
- A keyword worksheet to capture what your ideal client actually searches for
- A first fortnight checklist so you know exactly what to do and in what order
Who it is for
Wedding planners, stylists, florists, photographers, stationers and venues who have a website worth visiting and want a steady traffic source that does not depend on posting every day.
What changes
Your profile stops confusing people and starts appearing in search. Your boards say what they do on the tin. Your pins carry your URL and a hook, and your blog posts start earning clicks weeks and months after you publish them.
What’s inside
- The five step Pinterest setup plan
- Profile optimisation checklist
- Printable board audit table
- Pin design rules and quick tips
- The five places keywords belong
- Group board strategy
- Keyword worksheet
- First fortnight action checklist
