Description
Most enquiries are lost not at the first reply but somewhere in the silence afterwards. This pack gives you five ready-to-adapt email sequences that cover the full couple journey: the enquiry reply, the nurture sequence for couples still deciding, the booking confirmation, the pre-wedding countdown and the post-wedding review request.
Each sequence comes with timing, subject line guidance and a clear purpose for every email, so you are never guessing what to send next or leaving a warm enquiry to quietly go cold.
What is inside
- Why email still outperforms a quick social media reply for bookings
- The five sequences every wedding business needs, explained in full
- A printable email sequence tracker for open rates, reply rates and review dates
- A 14-point checklist to run through before you hit send
- The enquiry response sequence broken down email by email, from hour one to day twenty-five
- How to write subject lines that get opened, with testing guidance
- Insider tips on response speed, segmentation and quarterly review
- An email sequence notes page for your own business
Who it is for
Wedding planners, stylists, florists, photographers, celebrants and venue teams who currently reply to enquiries one at a time with no follow-up system, and who are losing warm leads to silence rather than to competitors. Suits solo suppliers and small teams using any email platform.
What changes
Instead of writing a fresh reply for every enquiry and hoping to remember to follow up, you have five sequences ready to adapt to your own voice and pricing. Response times shorten, fewer enquiries go quiet, and you have a simple tracker to see which sequence is actually converting so you can improve it every quarter. Booking rates typically improve within the first month, simply because every enquiry now receives a consistent, timely sequence instead of an inconsistent, memory-dependent one.
What’s inside
- Five complete email sequences
- Enquiry response sequence in detail
- Email sequence tracker
- 14-point pre-send checklist
- Subject line writing guidance
- Insider tips on timing and segmentation
- Email sequence notes page
