Description
The hardest part of a flower consultation is not the flowers. It is leaving the room with enough detail to quote. Couples arrive with images, adjectives and a vague figure, and unless you drive the conversation you leave with a lovely feeling, no quantities, and a proposal you have to guess at.
This workbook drives the conversation for you. It follows the way a couple actually thinks — the day first, then the feeling, then the pieces, then the money — and gives you a page to fill in at every step.
Inside you will find:
- The shape of a good consultation, timed section by section
- A pre-consultation page so you walk in already informed
- Sixteen questions that get real answers, including the ones about dislikes and decision-makers
- A brief page in the couple’s own words, with a no-list and non-negotiables
- A palette worksheet for lead, second, accent, neutral and foliage tones
- How to read a mood board honestly, and how to flag out-of-season images kindly
- A personal flowers schedule with quantities, sizes, fixings and delivery addresses
- A ceremony and venue schedule covering every piece from welcome to cake to bathrooms, with repurposing columns
- The budget conversation written out word for word — asking, giving a range, explaining cost drivers and offering the trade rather than the discount
- A budget notes page and a before-they-leave checklist
- Confirming the order, including what to have your own lawyer or accountant review
It is written for wedding florists and floral designers, and it works just as well for a studio owner briefing a new team member on how consultations are run.
After one meeting with this in front of you, quoting becomes copying. Every item has a quantity, every focal flower has two substitutes, and the money conversation happens early and calmly instead of by email three weeks later.
What’s inside
- Timed consultation running order
- Pre-consultation preparation page
- Sixteen questions that get real answers
- Brief and palette worksheets
- Personal flowers item schedule
- Ceremony and venue item schedule with repurposing
- Budget conversation scripts word for word
- Before-they-leave checklist and order confirmation
