The 5 Senses in Event Design – Part 2

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Image Credit: Gardens of Plenty

Today for our Wedding Wednesday Report we are continuing with our series on using the five senses in event design and talking about our second sense, the sense of smell. Many people believe that smell is the most powerful of the five senses as it can conjure up intense reactions based on memories of life experience. Smell is closely linked with the brain and therefore carries associations with previous places and times. It is this ability to evoke certain memories and feelings that impact how we feel about an event space or wedding venue.
As we mentioned last week emotions are what memories are made of and this is exactly what we are aiming to produce when designing a wedding. Think for a moment about the smell of freshly baked bread and the places it could transport you to. For me I associate this smell with a morning walk I did in Paris every day during a six-week stay one summer when I was younger. The smell of the fresh bread from the many boulangeries that I passed early each morning was unbelievable and I’m immediately transported back to my twenty one year old self. Can you see the power of this sense when used correctly at a wedding?
Herbs are a great way to infuse a sense of smell into an event. Perhaps try using plenty of mint through the mojito’s or adding extra basil to the starter plates. Herbs also make for a great edible centrepiece too.
Flowers are not only visually stunning, but can also give off the perfect aroma or scent for the theme of a wedding. Another great option, and a fairly recent idea, is the ability to create your own scent. There are many options available now from using a common scent such as honeysuckle or freshly mown grass to creating your own signature scent of perfume.
Remember scent and memory are inextricably linked and this is yet another way to provide guests at any wedding or event with a sensory experience. We cover this area in more detail within our Diploma in Wedding Planning, Styling and Design, one of our most popular courses. Next week we move onto our third sense, the sense of sound.

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.