Wedding Design and the 5 Senses – Part 1

written by


Photo Credit: Rrivre Works
Photo Credit: Rrivre Works

As many of our readers will know I attended Wedding MBA at the beginning of this month as saw a couple of speakers who inspired me. One in particular was  Wayne Gurnick of Moments by Wayne, who talked about inspiration, vision and emotion being the essence of wedding design and that it is the emotions we are trying to evoke from people as emotions are what memories are made of.

People talk about using the 5 senses in the design of weddings in a very liberal way but don’t often explain what this means, so over the next 5 weeks I want to take you on a journey of inspiration, vision and emotion. Emotion is what we are trying to create when we set out to design a wedding, after all emotions are what memories are made of and memories are what we want the guests to leave a wedding with. We’re starting off this series with the sense that is commonly the most thought about, sight.

So if sight is the look of a wedding what can we do to ensure that it is visually appealing? Well apart from structure and form it is the use of colour. Colour is probably one of the most important tools in a wedding designer’s toolbox — the proverbial equivalent of a dressmaker’s sewing machine.

Colour creates an emotion and each colour will make the guest feel differently and this needs to be considered when putting together the design of a wedding. Obviously colour can be incorporated in many different ways but the easiest way to pull any colour scheme together is by using lighting. So how do different colours make a guest feel?

Red is a strong, powerful and energetic colour and is great when used to encourage movement throughout a wedding where guests are moving from one space to another. It is also stimulates appetite so bare that in mind too. Green is the colour of nature and promotes a calming affect and whilst blue can also do this it is also a more refreshing colour, which can help to cool things down. Orange and yellow are both cheery and bright communicating a healthy vibe, but be careful because their lighter counterparts such as peach or buttercup can have a very different affect.

Other factors such as cultural traditions, especially in weddings, add to this along with jewel tones and other shades of the basic colour choices. Quite often your client may tell you they don’t like a certain colour, but remember it is all about the delivery. There are many ways to describe the colour green such as apple, grass, lime, mint, evergreen etc. Everything in design is about perception and colour choice is no different. By using different colours at different intensities, you can really move guests around the wedding.

In our Level 4 NVQ Event Design Course we go in-depth with our colour analysis and look at exactly how we can utilise colour psychology within design. So be sure to check out this course if you’re looking to increase your design knowledge. Click here for unit details.

Next week we’re going to talk about the sense of smell and using it within the design of weddings.

Photo Credit: Rrivre Works


Our Friends

Aisle Planner Logo
Give the gift of choice
Shop Bride and Bridesmaid Robes at Kennedy Blue!
Thoughtful Gift Baskets from Baskits

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.