Finding Your Ideal Wedding Clients

written by

Jac

Ideal Client
If you have been thinking about launching a wedding business and even if you have already done so, there is one really important question you must consider, when thinking about your branding and it has nothing to do with colours, fonts or logos.  The question you must consider first, is; who is my ideal client?   Shouldn’t you try to get all the business you can get I hear you ask and my answer to that is an emphatic no and most people who have experience in the wedding industry or in business generally, will say the same.
Now let’s take a look at why you need you to find your ideal client.
Your ideal client loves you and you love them and they are happy to tell everyone how great you are (great for referrals).  They are a dream to work with, but not because they just say yes, because you click.  You are right for them, they are right for you and because you know their style and speak their language, they are easier for you to find and market to.  This means you can be more strategic in your marketing efforts and get more for your marketing time and money when you are pitching to your ‘ideal client’.  We have done this here at the Academy by focussing on teaching what we know and I have done it myself in my own business, the I Do Crew.
You will find a lot of advice out there about how to build your client base but the first thing you have to know, is who your ideal client is.
To find your ideal client, you have to identify them.  Start by brainstorming things about them; their age, income, where they live, where they work, what they like to do in their spare time.  Think about what motivates them and what their style is.  Once you have done this, characterise them by writing a story about them.  Think about how you would describe them to someone else and write it down.
With this profile in hand you can start to think about where you will find your ideal client and this brings us back to more strategic marketing.  Most brides plan their weddings online now so that is a great place to start, but with your profile in mind, you can narrow the search down and make a decision about what tools to use to catch their attention.  Your efforts on social media for example are made easier because rather than talking about everything going on in the wedding industry you can be more specific and talk about what you know interests your ideal client.  This can be applied to expos and print advertising to.  Don’t be everywhere, be where your ideal client is.
A great example of marketing to your ideal bride is Rock N Roll Bride.  Rock N Bride is a blog for brides, but they don’t pitch their blog posts to every bride. Their ‘ideal bride’ is the ‘alternative’ bride and although a lot of the posts on their site would have information that appeals to every bride, a luxury bride may not find that they speak her language, or refer to vendors she would consider and that is ok, because there are other sites and other vendors, for luxury brides.
To find your ideal bride, you first need to know who she is and then and only then, will you know how to pitch your skills and knowledge to her/him.
 

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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.