Your Brand & Your Dream Team of Vendors

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Working as a Wedding or Event Planner, Designer or Stylist means working with a team of other professionals, with all of you contributing your skills to the wedding, or event you are booked for. From the Photographer, to the Florist, Planner & Caterer, you all need to be able to collaborate with one another, to ensure you all do the best job you can for your collective client.  As the Planner you may very well take the lead role in this ‘team’ and have booked the Vendors yourself, but even if you are the best Planner, Designer or Stylist anyone has ever worked with, it won’t mean a thing, if the suppliers/vendors you surround yourself with, aren’t up to the job you have given them.  The other thing you need to keep in the fore-front of your mind always is, the buck stops with you.  Your clients hire you to make sure every detail of their wedding comes together.  If a vendor doesn’t do their job in the way you need them to, it is you who will need to ‘deal’ with that.  This makes choosing those vendors you work with crucial.
But there is another, important thing for you to be mindful of when choosing vendors and that is, do they complement your brand?
Wedding Brand

Choosing Vendors That Complement Your Brand

Most of us working in the industry, have a network of vendors we admire, trust and respect and these are the people we choose to work with.   Building that network takes time, but it is something you can start doing even before you have a client, by going out there and pounding the pavement.  Yes, find vendors that fit with your brand/style online, but wherever possible meet them and if they are not located near you, pick up the phone and talk to them.  Good relationships start with a personal connection, so put in the time to develop that.  Learn as much as you can about the vendor and view examples of their work.  If you can, talk to other or past clients.  Essentially, interview anyone you are considering bringing into your network to ensure they have the same standards of professionalism as you, that you get along and that their brand identity complements yours and the clients you are looking to attract.  There is no point choosing a vendor who works with ‘luxury’ clients, if your target market is ‘budget.  You need a team around you that helps you create the type of weddings and events that your clients want and that appeal to the demographic you are pitching your brand to.
When it comes to choosing vendors for your brand, also look for vendors who push you creatively and inspire you to be the best you can.  You will know you have the right mix of vendors when every wedding or event you work on benefits from each piece of the puzzle coming together in the right way.
Learn more about choosing your team of vendors with us, by taking a course. Simply select one of our online courses from the list to find out more.  Our Course Specialists would also love to chat to you about which course will best suit your career or business goals.  You will find their contact details on our campus websites.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.