Do you remember a world before social media? A world where our main form of promotion was an advert in the Yellow Pages? Well I do. I remember panicking over how I was going to afford my advert and how long it would take the directory to come out so I would start to see some results of my investment.
How things have changed. In the advent of social media we now have a myriad of different ways to promote our company and our products and services. We can give our target audience a glimpse into our working life and give them a behind the scenes look at exactly what it is that we do. The problem though is just how many mediums there are and knowing which ones are the right ones for our business.
To help you understand the different platforms we have been running a series on social media through our Academy TV episodes, Using Social Media in the Wedding Industry, Instagram for Wedding Professionals and Using Pinterest in Your Wedding Business. Our latest episode takes a look Google+ and hopefully demystifies it and gives you some great tips on how to integrate this platform into your social media marketing strategy.