Is it time you took another look at Pinterest?

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Pinterest is described by Wikipedia as a; web and mobile application company that operates a photo sharing website. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. Pinterest CEO Ben Silbermann summarised the company as a “catalog of ideas,” rather than as a social network, that inspires users to “go out and do that thing.
Pinterest for Wedding Planners
I absolutely love the way Ben Silbermann defines Pinterest and as an avid user, I can say I agree.  I myself don’t really use it as a social communication network, but I do find people I want buy products and services from via Pinterest.  For me the beauty of Pinterest is the way I can use it to help me with brainstorming and bringing ideas together.  It is amazing how much clearer an idea can become after a curating a Pinterest board, filled with images that reflect your vision.  As is the case for many wedding professionals, Pinterest is very often an essential component of the work I do with clients, when designing weddings and just this week I was asked by our website designer, to put a board together to share my vision for how this blog should look (ooops did I just give away that we are working on a redesign of our blog?).  Pinterest helps to inspire every aspect of my life; from business, right through to home and mind/body/soul and the boards I create are a type of visual Journal I guess.
How do you use Pinterest and do you agree with Ben Silbermann’s definition? I would love you to share your comments about Pinterest with us in the comments section.
Pinterest officially launched in 2010 and here at the Academy we have been using the platform for most of the years since then, but recently we switched things up ‘a lot’, by moving away from having a separate account for each of our campuses around the world, to having one single account, with boards curated by our student body. We talked about this in Students Take Over Pinterest. This has been such a rewarding experience for everyone involved; from our team right through to the students and it is one of the ways we are giving our students experience of working in the industry, because, managing your social media presence is something you will need to do as a wedding business owner and even an wedding business employee. Letting our students work on our own Pinterest account is just one of the ways we help them gain this experience, another is our monthly Instagram challenge Wedgram (open to all wedding lovers) and of course, we cover social media in our courses too.
If you are interested in learning more about how to use Pinterest for business, Pinterest itself has some great information to help you get started and you may also enjoy the below video with our tips for how to use Pinterest for business.  Social Media has revolutionised how we do business as Wedding & Event Planners and Designers.  Tools like Pinterest have been around longer than others but that doesn’t mean that they don’t still have a place but sometimes how you use them does change, as it did for us.  If you have an experience of changing the way you use a social media platform in your business, please add your story to the comments below.


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David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.