Podcasts 101 for Wedding Pros

written by


Podcasting is making waves in the wedding industry and it is only a matter of time until you are presented with an opportunity to showcase your expertise on air. Do you know what to expect and how to prepare? It’s not enough to show up, hope your interview is a success, then wait for the inevitable stardom to begin. Here is a rundown of what you need to know about this dynamic new medium – this is your Podcasts 101.

Why Podcasting?

In the age of Instagram and Pinterest, the wedding industry has grown accustomed to messaging via flashing images with hashtags, catering to short attention spans and the need for instant gratification.

However, there is a real desire for education, both among our colleagues, and even within our client base. Podcasts are in-depth conversations that allow for an exchange of ideas, pauses for reflection, and ongoing opportunities for future consideration. Guests and hosts are able to express their individual personalities and build strong followings among their loyal listeners.

This loyalty translates into increased credibility and steps towards attaining industry expert status. Additionally, the podcasts are retrievable after an interview airs, so your words become part of the body of wedding industry news and can be accessed in perpetuity by colleagues and prospective clients alike.

Choosing Topics

If a host or producer has already reached out to you and asked you to be a guest, it’s likely that they have proposed a topic or asked you for some feedback about one that you can discuss. Alternatively, if you are pitching podcasts, you will want to include a few topics that interest you and about which you are an expert.

Think of important talking points you and your colleagues are currently talking about. If they interest you, they are likely of interest to your audience as well. You can always talk about trends or the hot-button topics that are top of mind for most wedding pros. However, you can also use this opportunity to push to the forefront ideas and conversations that you think are relevant, yet under-addressed. Focus on topics that will capture the attention of your niche audience and maximize your influence where it counts.

Pre-Interview Prep

Ask your contact if the host wouldn’t mind sharing the interview questions in advance, so you can look them over. Rehearse possible responses and the major points you want to be sure to include in the conversation. Some hosts prefer a spontaneous exchange, but most are happy to send you the questions so you can prepare.

While some podcasters rent studio time and conduct interviews in person, many connect remotely with their guests. Find out what kind of technology you will need on your side. Some prefer that you speak from a landline, while others will confirm the computer specs that you’ll need to participate through the internet. Test your equipment in advance and make sure you will be in a space that is quiet and free from distractions.

Listen to at least one of the podcast episodes, if possible. It will give you insight into the format, the types of listeners it reaches, and any idiosyncrasies the host might have. If your interview is in person, dress professionally as often hosts like to take a photo with their guests for marketing purposes.

Most of all relax and be yourself. You clearly have something exciting that the show’s producer and host recognized, whether it’s longevity in the wedding industry, an interesting experience or perspective, or simply a magnetic personality. Whatever it is that you can claim, let it shine! You could be the industry’s next podcast celebrity!

Andy Kushner is the creator and host of The Wedding Biz Podcast, interviewing prolific thought leaders and talented icons within the wedding and events industry, such as Mindy Weiss, Preston Bailey, and Colin Cowie. He recently launched The Wedding Biz Podcast Network, the only global platform of its kind to serve the business development needs of wedding industry professionals.

Our Friends

Aisle Planner Logo
Shop Bride and Bridesmaid Robes at Kennedy Blue!
Give the gift of choice
Thoughtful Gift Baskets from Baskits

David Tutera

Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.

He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.

Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.

Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.

Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.

Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.