Description
Brides ask for bouquets by picture, not by name. If you cannot name the style, you cannot price it, order for it, or explain why it will suit her — and the consultation drifts into an hour of scrolling with no decision at the end.
The Bridal Bouquet Styles Lookbook fixes that. It explains the six core bridal styles in the language florists actually use, with the working stem counts, widths and build times behind each one, then gives you the words to present two suitable options and close the order in the room.
What is inside
- The six core styles — posy, hand-tied, cascade, sheaf, composite and asymmetric — with what each one really demands
- A style comparison table: width and drop, focal stems, filler and foliage, difficulty and build time
- Proportion to the wearer: sizing to shoulder width, dress silhouette and finished weight
- A matching table pairing dress shape, bride and conditions to the right style
- Building well whatever the style: conditioning, spiralling, the bind point, binding and finishing
- Finishing details that get noticed, from ribbon width to heirloom charms
- A seven-step consultation method for presenting styles to a bride
- Lines you can say out loud about price, seasonality, weight and scaling down
- A printable bouquet order sheet and bridal party planner
- A delivery day checklist from photograph to handover
Who it is for
Florists taking on bridal work, stylists and planners who need to brief a florist properly, and students who can build a bouquet but freeze when a bride starts asking questions.
After you use it, your consultations get shorter and your quotes get more accurate. You will recommend a style with a reason behind it, agree a shape and palette you can actually deliver in that month, and leave with a written, signed order instead of a maybe.
What’s inside
- Six core bouquet styles explained
- Stem counts, widths and build times
- Proportion rules for dress and bride
- Dress shape to style matching table
- Build method: spiral, bind point, finish
- Seven-step bridal consultation method
- Printable order sheet and party planner
- Delivery day checklist
